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Launched in 2018, SponsorUnited is the leading global sports and entertainment intelligence platform, delivering actionable data and insights to build stronger marketing partnerships. We provide unrivaled knowledge across the sponsorship and media landscape so our clients can make impactful decisions that drive business. With over 340,000 brands, 1.6 million deals, and 11.4 million data points across sports, entertainment, media, and talent, our SaaS database enables brands, rights holders, and agencies to partner more effectively. By delivering real-time trends, on-demand research, and the most comprehensive data available, we connect the entire sponsorship ecosystem and are rewriting the partnership playbook.
Helping create success for the people we touch, Erwin Penland builds worlds around brands by seamlessly integrating strategic planning, digital development, content creation and distribution, customer experience and a host of other disciplines. With offices in New York and Greenville, S.C., Erwin Penland has earned numerous awards for marketing effectiveness and creative excellence. Its empowering culture, entrepreneurial spirit and commitment to inclusion and collaboration are among the reasons Erwin Penland was named one of the Best Places to Work by Advertising Age. The 425-person firm is part of Boston-based Hill Holliday, one of the nation`s largest ad agencies and a member of The Interpublic Group of Companies (NYSE: IPG).
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
As one of the largest suppliers in the promotional products industry, Koozie Group designs, creates, and produces reliable products and offers services that support and build brand legacies. Our portfolio of brands spans 10+ product categories and includes powerhouse names like Koozie®, KAPSTON®, Souvenir®, Triumph®, and Atchison®, alongside iconic retail-brand partners such as BIC®, Tervis®, Titleist®, and Leatherman® - just to name a few.
Learfield IMG College unlocks the value of college sports for brands and fans through an omnichannel platform. Our extensive content and commerce solutions create unique opportunities for fan engagement. Our Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, we proudly advocate for intercollegiate athletics and the student-athlete experience. Since 2008, we have served as title sponsor for the acclaimed Learfield IMG College Directors` Cup, supporting athletic departments across all divisions.