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[x+1] makes online media and marketing more effective by identifying high-value customer and serving up offers and content that are relevant to them.
LoopMe is the world`s largest mobile video platform, reaching over 1.5 billion consumers worldwide via integration with programmatic ad exchanges and direct publishers. LoopMe is the unifying platform for all mobile video ad formats, covering pre-roll, HTML5 and VAST, including native and full-screen formats which deliver stronger consumer engagement across all mobile devices. Our optimization is driven by Artificial Intelligence, employing algorithms that optimize ad placements in real-time and deliver provably better results. This AI is complemented by its Data Management Platform, which underpins targeting and retargeting through customizable audience segmentation. The company was founded by experienced mobile advertising executives Stephen Upstone (CEO) and Marco Van de Bergh (CTO), with the mission to improve mobile advertising for advertisers, publishers and end-users alike, by providing more engaging ad formats that improve the end-user experience as well as deliver better performance and results. LoopMe has global offices in New York, London, San Francisco, Beijing, Dubai, Dnepropetrovsk, Johannesburg, Berlin and Paris.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.