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Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
Reach tech decision-makers at the right place, at the right time, across any vertical worldwide.
Delicious Digital Marketing is a full service marketing agency based in Austin, TX specializing in travel, leisure, and lifestyle industries.
Kantar Health is a leading healthcare-focused global consultancy, specializing in portfolio optimization, market access, safety and outcomes, and brand and customer insights.
Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen`s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry`s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world`s population.