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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
As one of the largest engagement marketing and promotions companies in the nation, YA serves Fortune 500 brands and their agency partners. YA engages tens of millions of consumers by managing over 3,500 programs a year and hosting over 700 simultaneous digital experiences. YA DRIVES CUSTOMER ACTION We create, build, design, fulfill and manage interactive rewards, sweepstakes, contests, games and loyalty programs for some of the world`s largest brands. From strategy and creative to technology and execution, fulfillment and compliance, we engage customers to take action, buy more and spread the word. END TO END SERVICES Behind the scenes of every promotion, our team ensures all of the pieces come to life, flawlessly Whether we work directly with you or collaborate with your agency, our services are based on your business and marketing needs. We can partner with you in all phases of your program development, starting with the strategy and ideation or step in to manage critical components of the execution. RETURN ON MARKETING INVESTMENT All of our promotional solutions and services are designed to provide you with a trusted, one-stop approach to ensure our programs engage your customers and delivers a return on your marketing investment. YA develops innovative programs that drive sales and loyalty throughout the entire lifecycle of the customer, whether you want to stimulate acquisition, growth or retention. YA has the experience to build trust for brands in every major product category, and the originality to continuously captivate your customers ever-changing interests and needs.
A full service digital agency built for the now. We drive business outcomes via best in class creative, media, influencer marketing & everything in between.
The “Energy” in Energy BBDO starts with our energized people, who are not just strategically and creatively talented, but are also driven “what`s possible” problem solvers and “we, not me” collaborators.
We`re digital marketers who believe strong strategy starts with deep roots – in our clients` business, in digital, and in outcomes. Our digital specialists work with marketing leaders to make the biggest possible impact with their resources. For our work, we`ve been recognized as Marketo Engage Digital Services Partner of the Year, seven-time top search marketing firm by AdAge, and five-time top workplace.