What Happened?
New York, NY-based Xaxis Appointed Bob Hammond as Chief Technology Officer
About the Company
Xaxis is a global digital media platform that programmatically connects advertisers to audiences across all addressable channels. Through the expert use of proprietary data and advertising technology along with unparalleled media relationships, Xaxis delivers results for over 2,800 clients in 45 markets across North America, Europe, Asia Pacific, Latin America and the Middle East. Advertisers working with Xaxis achieve exceptionally high return on advertising spend through the company’s proprietary media products, as well as through its specialist companies, Light Reaction, Bannerconnect, and ActionX.
About the Person
Prior to joining Xaxis, Bob Hammond was chief technology officer at mobile ad company Millennial Media (AOL) where he led the development, research, architecture and technical operations teams. He joined Millennial Media from mobile start-up JumpTap when it was acquired by Millennial. At JumpTap, Hammond served as chief technology officer, playing a central role in launching the industry’s first programmatic marketplace for mobile ads. Earlier, Hammond was vice president of engineering at Yahoo! where he ran platform engineering for the company’s Video Platform and Syndication Group, helping to grow Yahoo’s offering into one of the world’s largest video marketplaces.
Info Source
News
Short Profile