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VivaKi was established in 2008 to accelerate the digital transformation and expertise of Publicis Groupe and its agencies. Today, we scale paid media, ad tech and data power to accelerate Publicis Groupe client growth. We provide Publicis Groupe with a competitive edge by empowering agencies through the offerings of our two divisions -- VivaKi Operating System (VOS) and VivaKi Exchange (VX).
Ivie is one of the leading companies in the Business Services sector.
Cognitiv offers the leading custom AI for marketers. We use deep learning applications to predict consumer purchase behavior and drive scalable outcomes at the most efficient price. Together, let`s find your customers, scale your results, build your business and drive intelligent performance.
Constellation is a SaaS company offering tech-enabled digital marketing and creative services. Alexia, our Ad Engine, launches and manages campaigns at scale. Alexia can produce thousands of stunning creative assets and launch the same day encompassing both CMP (Creative Management Platform) and DCO (Dynamic Creative Optimization) capabilities. Our marketing SaaS offering can be paired with a bevy of additional AdTech tools for campaign execution and management across multiple ad platforms. Alexia allows us and other agencies to disrupt the traditional billable hours model and launch in the leanest way possible. Constellation was named the #65 fastest growing private company in the US and the #7 fastest-growing marketing/advertising company on the Inc. 5000 list for 2020. They are also listed by Crain`s New York Business as the #7 fastest-growing company in New York and have worked with over 1,000 clients. They are a women-owned and minority-owned business with a commitment to diversity. Certified Provider Status with Volkswagen, Land Rover, Jaguar, BMW, MINI, Porsche, Infiniti, Maserati, Mercedes-Benz, and General Motors. Select Clients: Bearaby, Foodtown, and Macy`s.
Next Practices Group is an ecosystem of creative problem solvers and emerging technologies. We work together to unlock organizations and their growth opportunities.