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In 1977 LAGOS was founded in Philadelphia by artist and master jeweler Steven Lagos. The brand pioneered a new category of jewelry, between fashion and fine jewelry.
We pride ourselves on a database of over 55,000 loose laboratory graded diamonds. We pride ourselves even more on helping each and every customer determine which of those 55,000 diamonds is their perfect choice.
Founded in 1946 by Bill and Roberta Zimmer, REEDS is a true American success story, having grown from one hometown store to a full-service multi-channel jewelry retailer, with retail stores in 13 states, and a leading e-commerce website, REEDS.com. Still a proud family-run business, REEDS strives to make every customer "feel like family", with personalized service, attention to detail, and lasting quality and style.
Claires was founded in the 1960s with the merging of 2 fashion accessory retailers in Chicago, US, and by 1992 we had over 1,000 stores in the US. Fashion proves to have no borders, as our amazing growth has continued with stores in over 47 countries globally and continued growth internationally. Today, Claires has over 3,000 stores and we are the number 1 ear piercer in the world, piercing on average 3 million ears a year – fulfilling our mission to be the preferred global destination for fun fashion accessories. So take a moment to find out more about us. We are confident that you ll understand why we truly love what we do at Claires. We believe Claires represents a Girls Best Friend and a favorite shopping destination for teens, tweens, and kids. Claires target customer is a girl between 3-18 years old with a particular focus on a core demographic of girls between 10-14 years old. According to our estimates, we have over 95% brand awareness within this target demographic in our largest markets. Claires now has a presence in 47 countries through the 2,720 company operated Claires stores in North America, Europe and China, and 414 franchised stores in numerous other international geographies. Our Icing brand targets a young woman in the 18-35 year age group with a focus on our core 21-25 year olds who have recently entered the workforce. This customer is independent, fashion-conscious, and has enhanced spending ability. We believe that expansion of our Icing store base both in existing and new markets over time presents a significant opportunity to leverage our core merchandising, sourcing and marketing expertise to cater to a wider demographic.
Talisman Collection is our retail entity of Concept Stores. Our GIA gemologist curates collections of gifts for guys, designer & cutom jewelry, small leather goods, handbags, Swiss timepieces, cool technology accessories and big boys' toys that embrace both innovation and pop culture. Our store locations are in California We are a woman-owned small business. Additional to bricks and mortar locations, we have eCommerce retail operations that sell globally. Our headquarters is in El Dorado Hills, CA.