What Happened?

Burlington, MA-based 89 Degrees has Appointed Bill Pena as Vice President of Technology Services  

About the Company

About the Person

Bill Pena was most recently executive director and chief architect at IMN, a SaaS digital marketing company, where he led the development of innovative, data-driven email marketing products for the automotive, banking, franchise, and direct selling industries. Pena also has experience in enterprise-scale e-commerce, having worked at World Travel Holdings creating user interfaces to big data consumer applications, and helping launch cruise portals for clients like Orbitz, Yahoo and Cheaptickets.

Pena has developed new multi-channel content marketing products and campaigns at companies like O'Reilly Media, where he co-developed Safari Books Online and co-authored Designing with JavaScript, 2nd Ed., and Phoenix Media Communications Group, where his expertise in transforming content through offline and online media led him to create innovative campaigns for national brands across print, radio, web, and social media channels for clients like Budweiser, Doritos and Puma.

He is an alumnus of Brown University, where he was an Independent Concentrator in Digital Arts and Media.