CTOs on the Move

Better Choice Company

www.betterchoicecompany.com

 
Better Choice Company (BTTR) is committed to deliver better nutrition and wellness choices to help furry family members live healthier, happier, and longer lives.
  • Number of Employees: 25-100
  • Annual Revenue: $0-1 Million

Executives

Name Title Contact Details

Funding

Better Choice Company raised $17.8M on 10/02/2020

Similar Companies

Rocky Mountain High Brands

ROCKY MOUNTAIN HIGH BRANDS, INC., is a consumer goods company specializing in brand development of health conscious, hemp-infused food and beverage products. The Company currently markets a lineup of four naturally flavored hemp-infused beverages (Citrus Energy, Black Tea, Mango Energy and Lemonade) and a low calorie Coconut Lime Energy drink. Rocky Mountain High Brands also offers hemp-infused 2 oz. Mango Energy Shots and Mixed Berry Energy Shots, as well as a Relaxation Brownie. The Company recently launched a naturally high alkaline spring water, Eagle Spirit Spring Water.

Plus Products

PLUS is a California-based cannabis company that`s all about addition and stepping up our game. PLUS isn`t just a name, it`s what we do. We believe that what we`re adding to the edibles category — consistency, safety, flavor, taste, innovation — expands the accessibility of cannabis, enriches the experience and elevates the industry. We hold ourselves to a higher standard than what is required. You could say we go above & beyond for our customers, ensuring they have an extraordinary experience each and every time they pop a PLUS product. PLUS was one of the first and few edible brands to bring testing in house, testing over 8x per batch, to ensure consistency for the consumer. PLUS is all about empowering customers to enhance life`s everyday moments through a personalized approach to cannabis. Our tagline is “Find Your Just Right” because we believe there`s something for everyone in our portfolio. We constantly renovate and innovate to ensure we are creating a tailored experience for a wide range of cannabis consumers.

Guidepoint System

Guidepoint Systems, with headquarters in Detroit and main operational facilities in Fort Worth, Texas, owns and operates response centers staffed 24/7/365 in the United States and Mexico to provide a wide range of services for original equipment manufacturers (OEMs), dealerships, commercial fleet managers, rental car companies and individual vehicle owners. Guidepoint customer service representatives personally handle notifications of impact, theft, driver emergencies and concierge services.

Arrive Recommerce

Arrive Recommerce is leading the resale market with a profitable, sustainable and scalable branded resale channel. Returns to Recommerce™ focuses on turning a cost center into a profit center by helping brands and retailers divert products such as non-new returns, excess inventory, and damaged inventory into a fully-branded revenue generating resale channel. Arrives Recommence Management Technology, Recommerce Storefront Technology and Analytical Tools allow brands to drive more revenue, more customers and improve operational efficiency. Arrive collaborates with companies in adjacent verticals such as returns management, logistics, and ecommerce enablement to increase margin and value for our brands. Arrive was named the 4th Most Innovative Retail Company by Fast Company in 2022. Notable partners include brands like YETI and Burton Snowboards.

Whistle Express Car Wash

Whistle Express Car Wash is a prominent express car wash company based in Charlotte, North Carolina. It is the largest express car wash chain in the U.S., having expanded significantly after acquiring Take 5 Car Wash in 2025. Founded in 2014 by Frank Bennett and Brooks Moye, Whistle Express has grown through the merger of regional brands and a focus on enhancing customer experience under CEO Jose Costa. The company offers a range of services, including quick 3-minute washes, a Wash Club membership for unlimited monthly washes, and a satisfaction guarantee called Sparkle Assurance. Customers can enjoy free amenities like vacuums and cleaning products at all locations. With over 530 locations across 23 states, Whistle Express emphasizes speed, consistency, and eco-friendly practices, making it a convenient choice for car owners seeking reliable cleaning solutions. The company is committed to employee growth and community initiatives, supported by Oaktree Capital Management for its national expansion efforts.