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Havas Media Group consists of two global media networks: Havas Media and Arena Media. Our media agencies are home to more than 10,000 specialists and are the most dynamic and advanced in their markets. Our teams also offer best-in-class services in the fields of programmatic buying, mobile, data consulting, performance marketing, out of home and geolocal, and social media across 150 countries worldwide. We believe in more than media planning. We take time to deeply understand the media that is most meaningful to a client`s target audience and build Media Experiences that connect them to exactly what they want, in the context of where they are, through the content they pay attention to. Our unique Mx System creates value for clients by turning consumer intelligence into clear growth targets, aligning KPIs through the custom Mx Brief, and measuring the impact of rich and respectful media experiences. We believe that more meaningful media can help build more meaningful brands.
We`re an activation agency focused on inspiring purchase through seamless experiences. From online to offline, and in-store to out-of-store, our expertise reflects the lives of the connected shopper.
We help companies and brand owners predict customer behavior. Founded in 1984, our original focus was on providing unique and timely customer insights to the Automotive industry. We were the first company to develop an interactive customer follow-up program for the Automotive industry, set the foundation for survey-driven customer loyalty programs and pioneered an auditable and interactive way to track dealership performance. As the customer interaction with brands continues to evolve, so does our solution, ensuring that our clients are always on the forefront of managing the customer experience and leveraging the latest tools and technologies. We have expanded our work into other industries including Travel and Hospitality, Retail, Telecommunications, and Financial Services. Our work has evolved but our intent has not changed: to provide meaningful and actionable customer insight to our clients and to provide innovative tools and technologies for companies to manage their brands and their customers.
Founded by veteran communication professional Cynthia S. Hudson, HudsonLake represents best-in-class strategic, crisis and transformative workplace communications. Our clients gain hands-on senior-level counsel, access to a full suite of communication and creative services, and unparalleled depth and breadth of experience. Clients most often turn to HudsonLake to manage multifaceted, complex and highly sensitive initiatives requiring a myriad of communications services from a multitude of vendors.
Zipscene enhances restaurant marketing by finding patterns in data. We have the most comprehensive understanding of the factors that influence dining patterns. As a result, our clients consistently experience enhanced marketing performance across all channels. To date, more than 60 national restaurant brands have come to Zipscene to help them deliver more effective digital marketing that drives sales.