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Historically, TV measurement has been limited to paid advertising, overlooking the impact and return on brand exposure within the content — where audiences are most engaged. As advertisers and agencies evolve their paid TV strategies to include earned media and brand sponsorship, they need TV monitoring, measurement and signaling solutions that reach across local, national and even global markets. Kinetiq`s global TV intelligence network identifies brand mentions, second by second across thousands of TV Stations, enabling brands to evaluate TV and video with the same speed, accuracy and agility as digital.
Founded in 1990 at the very beginning of the action sports phenomenon that has become the single most defining sports access point to youth marketing, The McClellan Nichols Sports Syndicate is a leader in the field of action sports athlete representation and youth marketing. The extensive knowledge of, and access to, youth culture enables The Sports Syndicate to create meaningful and productive relationships, authentically integrating brands among athletes, events and corporate sponsors.
Manifest makes brands unmistakable, to the people that belong to their audiences, through content that serves and inspires, on platforms that deliver distinct experiences with personal impact, precisely measured.
TargetX has served as an innovative force in the field of higher education, helping colleges and universities customize and implement effective and innovative technology solutions. A leading CRM company, TargetX provides a campuswide solution to help colleges build relationships and forge lifelong communications with their most important constituencies, including prospective students, current students, alumni and potential donors. The company`s CRM is built on the powerful development platform of Salesforce.com” the worldwide leader in customer relationship management and a pioneer in cloud computing. With its 19-year reputation for innovative technology and industry expertise, TargetX has become one of the most trusted CRM providers in higher education.
LeadingResponse is not just another marketing holding company. We believe that you shouldn’t be in business unless you are doing something no one else is doing...or no one else is doing well. At LeadingResponse we’re not afraid to get our hands dirty to unearth the most precious asset in business: a new and meaningful prospect.