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In 1984, TBWA helped launch Apple`s first Macintosh personal computer with the iconic “1984” commercial. In 1997, TBWA once again disrupted traditional advertising with the “Think Different” campaign. As the Apple brand grew, the need for a confidential, creative incubator with a dedicated team focused solely on game-changing work became more evident. In 2006, TBWAMedia Arts Lab was born. Today, Media Arts Lab has seven dedicated global offices and 20 network offices around the world. Headquartered in Los Angeles, California, Media Arts Lab is housed in a unique 50,000 square foot space, hidden in plain sight from the outside world. TBWAMedia Arts Lab is part of the TBWA Worldwide network.
In 2010 we set out to change the eCommerce marketing space because we saw the obvious flaws in online advertising: Channel confusion, a reactionary system to consumer trends, blind trust in black box algorithms, over-spending, waiting forever on creative and even longer to go live. And, of course, deciphering attribution for performance. Comprised of veteran direct marketers and engineers from eHarmony, E*TRADE, Oracle and the Rubicon Project, we focus intensely on one simple objective: To create a performance marketing that actually performs. As a result, we pioneered a cloud-based marketing platform that gives our customers complete control, access to marketing channels, and delivers audience, creative, and performance – all from one beautiful user interface. We call it CANVAS.
Uncover hidden revenue in your email list with smart email marketing strategy, copywriting, and automation.
Wrapmate is a digital platform to design, print and install vehicle wraps.
We drive real marketing results for the worlds top brands. Cut waste, increase sales, and market smarter with DELVE.