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Nielsen N.V. (NYSE: NLSN) is a global performance management company that provides a comprehensive understanding of what consumers Watch and Buy. Nielsen`s Watch segment provides media and advertising clients with Total Audience measurement services across all devices where content — video, audio and text — is consumed. The Buy segment offers consumer packaged goods manufacturers and retailers the industry`s only global view of retail performance measurement. By integrating information from its Watch and Buy segments and other data sources, Nielsen provides its clients with both world-class measurement as well as analytics that help improve performance. Nielsen, an S&P 500 company, has operations in over 100 countries that cover more than 90 percent of the world`s population.
Brand awareness and engagement for the modern age. Maximize your ad spend with a medium that is metrics driven, memorable, and targeted
Essence, part of GroupM, is a global data and measurement-driven agency that blends data science, objective media and captivating experiences to build valuable connections between brands and consumers.
DatafuelX delivers the forecasting, optimization, and activation tools to enable a Convergent TV Landscape. Using our decision science models, the TV ecosystem can unify the reach of television with the precision of digital channels to bring revenue to publishers and results for advertisers.