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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Helping create success for the people we touch, Erwin Penland builds worlds around brands by seamlessly integrating strategic planning, digital development, content creation and distribution, customer experience and a host of other disciplines. With offices in New York and Greenville, S.C., Erwin Penland has earned numerous awards for marketing effectiveness and creative excellence. Its empowering culture, entrepreneurial spirit and commitment to inclusion and collaboration are among the reasons Erwin Penland was named one of the Best Places to Work by Advertising Age. The 425-person firm is part of Boston-based Hill Holliday, one of the nation`s largest ad agencies and a member of The Interpublic Group of Companies (NYSE: IPG).
The worlds only full-service B2B SaaS marketing agency. Drive exponential revenue growth software company. From a fractional CMO, to inbound, to outbound.
Sapient, an active element of Publicis.Sapient, is a global services company that helps clients transform in the areas of business, marketing, and technology. The company operates three divisions that enable clients to gain a competitive advantage and succeed in an increasingly digital world. SapientNitro, Sapient Global Markets, and Sapient Government Services fuse insight, creativity, and technology to drive innovation and to help clients navigate complex business problems. Our approach is the subject of case studies used by MBA programs at Harvard and Yale. The company has operations in North America, Europe, and Asia-Pacific.
Sky High Marketing is a company that provides promotional products and creative services to help businesses promote their brand.