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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
HRMarketer is one of the leading companies in the Business Services sector.
A digital marketing leader since 1996, Didit provides full-service online advertising and marketing services with award-winning expertise and innovation. Recognized as a 2007 Inc. 500, Deloitte Fast 50 and Fast 500 company, Didit continues to lead the evolution of auctioned media management and online marketing with keen insight, technological know-how and a passion for advancing search and online media. Didit’s aptitude for strategic planning, incorporating best-of-breed technology and advanced analytics, delivers unmatched results for more than 100 clients across all major verticals. Our full-service approach applies multi-faceted skill sets, combining top-tier SEM and SEO management, implementing Google PLAs and Comparison Shopping Engine feeds, and devising important Social Media strategies that create a holistic synergy of online marketing tools.
IPG DXTRA, part of Interpublic Group, is a global collective of 27 marketing-specialty brands and more than 7,000 employees, anchored across Weber Shandwick, Golin, Octagon, Jack Morton and FutureBrand. IPG DXTRA companies bring together unique combinations of in-demand skills and expertise for clients, including experiential, public relations, sponsorships, innovation, brand, influencer, digital, social and analytics in categories as diverse as sports, healthcare, entertainment, CPG, luxury, technology and financial services.
Kobie Marketing is a global leader in loyalty marketing and an industry pioneer, delivering end-to-end strategy, technology and program management solutions. For over 25 years, Kobie has provided innovative loyalty experiences to the world`s most successful brands, helping clients receive incremental revenue, product and household penetration, and brand advocacy. The company drives results and ROI through Kobie Alchemy®, a best-in-class loyalty marketing technology platform. Forrester recently named Kobie a leading loyalty marketing service provider, ranking the company highest for its technology platform, customer satisfaction and program management services.