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Power is an independent marketing firm specializing in B2D2C sales channel marketing. Based in Louisville, KY, their position as a residential product authority spans four decades. With an integrated service portfolio built for an omnichannel world, Power has the proven expertise to help clients support their brand and distribution channels in smart, effective and relevant ways. See how Power can help clients navigate the connected world and reach their targets with laser focus.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
McCann Worldgroup, part of the Interpublic Group (NYSE: IPG), is one of the world`s largest marketing communications networks. McCann Worldgroup`s operations are united across 120 countries by a single mission: to help brands play a meaningful role in people`s lives. This commitment focuses on creating work that earns a role in people`s lives by being interesting, evocative and useful. It`s powerful and effective creativity that helps clients grow their brands and businesses. To achieve this, Worldgroup today spans— and integrates— a broad range of global practices, including McCann Erickson (advertising), MRM//McCann (digital marketing/relationship management), Momentum Worldwide (total brand experience), McCann Health (professional/dtc communications), CRAFT (global adaptation and production), UM (media management), Weber Shandwick (public relations), FutureBrand (consulting/design), ChaseDesign (shopper marketing) and PMK-BNC (entertainment/brand/popular culture).
inMotionNow is a leading provider of workflow solutions for enterprise creative and marketing teams. Our SaaS solutions enable businesses to better manage production workflows and get creative content to market faster. Founded in 1999 as Proof-it-Online, our company introduced the industry`s first online proofing solution. In 2009, we developed and launched inMotion, a new workflow application to facilitate video and animation review, which is used by teams at DuPont, Verizon, Staples, and more. As we`ve grown, inMotion has evolved into much more than just an online proofing tool and is now a complete work management application — helping creative and marketing teams manage their projects from initial request to final approval. In 2012, we formed inMotionNow, Inc. to reflect our growing suite of workflow and project management tools.
BBDO is the world`s most awarded and effective advertising agency with 15,000 employees in 289 offices across 81 countries. In 1989, our Courts Furnishing client said, “I just want to sell more carpet.” It was a simple request, but one that continues to get to the core of why we exist. Because we`re here to create great work that works great.