What Happened?
New York, NY-based IPG Mediabrands Appointed Arun Kumar as Global Chief Data and Marketing Technology Officer
About the Company
IPG Mediabrands is a new world agency group designed with dynamic marketing at its core. Our speed, agility and data smarts ensure we continue to create growth for many of the world`s biggest brands. IPG Mediabrands` network of agencies includes UM, Initiative, BPN and Orion Holdings as well specialty business units including MAGNA, Cadreon, Ansible, Society, Reprise, Rapport and the IPG Media Lab. IPG Mediabrands was founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today, we manage over $37 billion in marketing investment on behalf of our clients, employing over 8,500 marketing communication specialists in more than 130 countries.
About the Person
Arun Kumar is Global Chief Data and Marketing Technology Officer at IPG Mediabrands. Previously, Arun held various senior IT leadership roles in the industry.
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