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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Nickelytics democratizes OOH Ad buying by leveraging an extensive pool of `ready-to-engage` assets that can be managed, deployed, and measured through our self-service portal. We make launching out-of-home advertising as easy as putting up a Facebook ad, solving the modern outdoor marketing puzzle for national brands and local advertisers.
ConsumerTrack is a leading performance based digital customer acquisition company with offices in Los Angeles, New York and Pennsylvania. We had another record year in 2015 and we’re looking to double our growth in 2016. We’re ambitiously expanding into new verticals, investing in our technological capabilities, opening up offices in new cities, and expanding our fun, dedicated Team. We specialize in acquiring new customers online for insurance groups, finance companies Fortune 500 banks, hotels, credit bureaus and blue chip companies. Expertise includes SEO, SEM, display marketing, email marketing and contextual media buying. We consistently use what we learn when working in a number of verticals and apply that knowledge to improve our marketing strategy throughout the industry. We promote an entrepreneurial, friendly culture that applauds innovation and results and embraces change. Our smart, intensely driven employees are constantly encouraged to reach higher and think outside of the box, while enjoying high levels of collaboration and the luxury of coming to work in jeans and flip flops.
WHTWRKS Inc. is a dynamic marketing strategy consulting firm based in Miami & NYC dedicated to creating unique strategic initiatives for it`s clients around the US. We bridge the gap to consumer relevance with pop culture and entertainment.