Clicklab is a Benicia, CA-based company in the Software and Internet sector.
OptiMine’s digital ad measurement and optimization platform helps advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier, setting a new standard in digital advertising measurement and optimization. OptiMine leverages atomic-level, predictive modeling and unique Value Per Impression (VPI) methodology to measure the cross-channel value of ads—across all devices. With OptiMine, each individual paid search and display ad bid or buy recommendation is geared toward maximizing performance of the financial goal set by the advertiser. When optimizing both display and paid search channels together, OptiMine consistently drives financial increases of 35% or more. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
Key Tracer is a Aurora, CO-based company in the Software and Internet sector.
Tekseed Solutions is a Princeton, NJ-based company in the Software and Internet sector.
In 2009, dataxu® was founded on the premise that data science could help make marketing better. Not just more efficient for agencies or more profitable for brands, but also more personalized and more engaging for consumers. Our vision of helping marketers truly understand how marketing investments cause sales and profitable customer relationships is now a reality. And we`re proud to say that the world`s top agencies and brands partner with us to deliver real results and prove how marketing impacts the business.