What Happened?
New York, NY-based Effectv Promoted Andrea Zapata as Vice President of Data Innovation and Insights
About the Company
Effectv, the advertising sales division of Comcast Cable, helps local, regional and national advertisers use the best of digital with the power of TV to grow their business. It provides multi-screen marketing solutions to make advertising campaigns more effective and easier to execute. Headquartered in New York with offices throughout the country, Effectv has a presence in 66 markets with nearly 35 million owned and represented subscribers.
About the Person
Andrea Zapata is Vice President of Data Innovation and Insights at Effectv. Previously, Andrea held various senior IT leadership roles in the industry.
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