What Happened?
New York, New York-based IAB Tech Lab Appointed Alex Cone as Vice President, Privacy and Data Protection
About the Company
Established in 2014, the IAB Technology Laboratory (Tech Lab) is a non-profit consortium that engages a member community globally to develop foundational technology and standards that enable growth and trust in the digital media ecosystem. Comprised of digital publishers, ad technology firms, agencies, marketers, and other member companies, IAB Tech Lab focuses on solutions for brand safety and ad fraud; identity, data, and consumer privacy; ad experiences and measurement; and programmatic effectiveness. Its work includes the OpenRTB real-time bidding protocol, ads.txt anti-fraud specification, Open Measurement SDK for viewability and verification, VAST video specification, and Project Rearc initiative for privacy-centric addressability.
About the Person
Alex Cone is Vice President, Privacy and Data Protection at IAB Tech Lab. Previously, Alex held various senior IT leadership roles in the industry.
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