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We are a global, digitally led creative agency focused on building brands that connect to and draw momentum from the culture that shapes consumers` lives. These are the culturally connected brands. Culturally connected brands outperform their categories. They don`t interrupt culture, they make it. And they connect to consumers` hearts and minds, forging a relationship that is both valued and valuable to everyone. We do it by creating a belief-ready idea: an idea that so closely aligns with consumers` values, needs and beliefs – right now, today – that it makes the brand instantly relevant and instantly appealing. We can do this with our brands because our thinking is fueled by a unique intelligence engine that analyzes and distills generational culture into actionable knowledge – in the right now and in the long term. And because we`ve reimagined how agencies deliver all kinds of content, we connect brands to culture with an agility and quality that delivers step-change results.
ZenithOptimedia is a leading global media services network with 250 offices in 74 countries. As the first agency to apply a rigorous and objective approach to improving the effectiveness of marketing spend, ZenithOptimedia delivers to clients the best possible return on their communications investment. This philosophy is supported by a unique approach to strategy development and implementation across the full spectrum of paid, owned and earned contact points – the Live ROI planning process. The ZenithOptimedia Group of companies equips our clients with a full range of integrated skills across communications planning, value optimisation, performance media and content creation. Our key clients include Armani Group, ASUS, Aviva, BBC Worldwide, British Airways, Electrolux, General Mills, Lactalis, LVMH, News Corporation, L’Oréal, Oracle, Puma, Qantas, Reckitt Benckiser, Richemont Group, Royal Bank of Scotland, Sanofi, Telefónica O2, Toyota/Lexus, Verizon and Whirlpool. We are part of Publicis Groupe, the third largest communications group in the world.
Essence is a global digital agency and the world`s largest independent buyer of digital media. We blend data science, objective media and captivating experiences to build valuable connections between brands and consumers. Clients include Google, eBay, Expedia and Barclays. The agency is more than 450 people strong, manages over $650MM in media spend and deploys campaigns in 71 markets via offices in London, New York, San Francisco, Seattle, Singapore and Tokyo.
FUSIONWRX is a marketing engagement and activation agency that specializes in helping companies share their unique stories and find their niche. We guide organizations to communicate their brand in memorable, engaging and highly personable ways. We evoke passion and excitement that motivates action.
Ad Dynamics is the leading provider of market intelligence solutions based on comprehensive analysis of the advertising and promotional landscape. As a research-based thought leader whose reputation for client focus is recognized industry-wide, our business model is founded on strong client engagement backed by effective advertising market coverage, and insights driven by data.