What Happened?
Irvine, CA-based True Drinks Appointed Adam Mirkovich as Chief Information Officer
About the Company
True Drinks is a natural healthy beverage company focused on improving the health and wellness of our lives. Every drink we develop, is produced with an eye towards improving the health and wellness of the consumer. That means that True Drinks` products do not contain artificial colors or flavors. Our products are free of harmful sweeteners and marketed towards the improvement of the individual consumer`s health. As part of our operating vision, True Drinks selectively partners with major entertainment and media brands to enhance and accelerate its presence with consumers in the market. This strategy is reflected in certain varieties of the AquaBall line of products which involve Disney and Marvel Characters, Inc. licensed character images. To accomplish our mission to create and deliver beverages for families that encourage improved health, we have assembled some of the brightest individuals from the beverage industry, including former executives from Nestle and Pepsico. True Drinks has a board and management team prepared to turn True Drinks into a powerhouse Food and Beverage player. At True Drinks we are clear about what our beverages contain (and what they don`t). Part of that process includes an open channel of communication between True Drinks, our brand partners, and consumers. We will always do our part to deliver the very BEST product to our consumers and nothing less than the BEST will be accepted.
About the Person
Adam Mirkovich is Chief Information Officer at True Drinks. Previously, Adam held various senior IT leadership roles in the industry.
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