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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
Blue Jay Racing is a student-run design team open to all undergraduate students. The program was founded in 2004. The team competes annually in three international events put on by the Society of Automotive Engineers. Students design, build, and race a single seat off-road vehicle against a total of ~200 teams representing 14 nations and nearly 4,000 young engineers. The award-winning program offers student engineers an educational experience that goes beyond what the classroom can offer. Aside from the technical knowledge gained, the team-based skills learned through such a rigorous endeavor develops leaders well prepared to enter industry and academia. At each competition the team competes in four of six dynamic events (Acceleration, Maneuverability, Rock Crawl, Suspension and Traction, Hill Climb and Sled Pull) as well as three static events (a sales presentation, design presentations and a cost report). To cap off the competition, the team will also race in a grueling four-hour endurance race. Team members learn as much at competition as from designing and building their vehicle throughout the rest of the year. In addition to their own learning it is also important to the team that all members participate. At competition the team is always working, whether repairing their vehicle or planning and preparing for the next days events. With so much to do and so little time every member contributes to the teams success.
Nobu, the world-renowned Japanese restaurant recognized for pioneering a new-style Japanese cuisine, started as a business partnership in 1994 between Chef Nobu Matsuhisa and his partners, Academy Award-winning actor Robert De Niro, producer Meir Teper, and restaurateur Drew Nieporent. Originating in New York as the flagship restaurant, the Nobu brand is now an empire that spans five continents with over 40 restaurants and growing. Following the success of the restaurants, Nobu Hospitality opened the first Nobu Hotel in 2013 in Las Vegas and today has 13 hotels open with several more in development.