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The New York Jets are a professional football team headquartered in Florham Park, New Jersey, representing the New York metropolitan area. It is a privately owned business with under 200 employees. Founded more than 50 years ago, the Jets franchise has defined itself as a trailblazer, trendsetter and leader in the regions sports landscape and across the NFL. Since Chairman and CEO Woody Johnson purchased the team in 2000, the team has undergone a major revitalization and rebranding, focused on winning both on and off the field. For Johnson, capturing the franchises second championship is priority #1. Under his ownership, the team has posted seven winning seasons, appeared in seven postseason games, including two AFC Championship Game appearances, and winning an AFC East division title in 2002. They have also made strides off the field with the opening of two state-of-the-art homes: the Atlantic Health Jets Training Center in 2008 and MetLife Stadium in 2010. Honored as one of NJ Bizs 2018 Best Places to Work in New Jersey. This award recognizes and honors New Jersey-based employers who show dedication to their employees professional growth and quality of life.
Koto Studio is a creative agency based in London, incorporated in 2014. The company specializes in bridging the gap between design education and professional practice, serving as a digital hub for brand education. They offer a collection of e-books and resources aimed at enhancing brand understanding and development. Koto Studio focuses on designing meaningful and scalable motion systems that enhance branding by guiding attention and building memory. The studio provides brand and digital work, collaborating with various companies, particularly in the gaming industry. They create comprehensive branding experiences that shape how audiences feel and engage with brands. Notable projects include a campaign for Microsoft celebrating its 50th anniversary, showcasing their ability to work with impactful clients across different sectors. Koto Studio is committed to innovation and social responsibility, reflecting awareness of broader social and environmental issues in their branding strategies.