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Next Practices Group is an ecosystem of creative problem solvers and emerging technologies. We work together to unlock organizations and their growth opportunities.
Y&R has 189 offices in 93 countries around the world, with clients that include Campbell`s Soup Company, DELL, Colgate-Palmolive, Danone, Xerox, GAP, and Telefonica, among many others. At Y&R, we believe the strongest global networks have the strongest local agencies because consumers connect, consume, and commit to brands locally. At the same time, we are organically connected and have the structures, processes and culture that make collaboration across the network and global marketing effective. Y&R is a member of WPP, the world`s largest communications services group.
Crayon is inspiration, insights & market intelligence for the world`s best marketers. Crayon tracks more than 37 million pages across 4 million companies. We use artificial intelligence to generate insights & help marketers get leverage.
Valkyrie was a Marvel Comics Superhero, demi-goddess and member of the Defenders. She is known for super-human strength and stamina, among other warrior traits.
Founded in 2012 by Shaul Olmert and Tom Pachys, Playbuzz is the leading storytelling platform used by the world`s premium publishers and brands to author, distribute and monetize interactive stories that drive audience engagement. The company has over 150 employees across its offices in New York, London, Tel Aviv, Hamburg, São Paulo, Moscow and Los Angeles. Playbuzz`s rapid growth is fueled by the adoption of its platform by premium publishers and brands who use the company`s interactive storytelling and real-time analytics tools to engage users, boost their reach, raise brand awareness, improve monetization capabilities, and optimize content for maximum social interaction.