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Applegarth Consultative Services

DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.

LIV Golf

LIV Golf is a global sports league featuring individual and team competition, a 14-tournament schedule, and many of the worlds best golfers. Founded in 2021, LIV Golf League was designed to expand the game on an international level and unlock the sports true economic and societal potential. Greg Norman, Hall of Fame golfer and renowned businessman, is the leagues first and founding CEO and Commissioner. With tournaments across North and Latin Americas, Asia, Australia, the Middle East and Europe, LIV Golf is growing and improving the game for fans and golfers alike. LIV Golf launched in 2022 as an eight-event ‘Invitational Series, while simultaneously backing The International Series as an exciting new addition to the Asian Tour. 2023 saw the inaugural LIV Golf League host 14 events around the world, from Adelaide to Chicago, Andalucía to Singapore, as well as launch the games first Team franchises, captained by some of golfs most decorated superstars. The format, respecting the historic traditions of the game, has been optimized for modern-day sports fans: 3 days, 54 holes, no cut, and a shotgun start - offering an immersive fan experience, with a faster pace of play to drive engaging storylines. In 2024, LIV Golf further expanded the reach of the League, splitting the schedule between some of the most iconic venues across Asia, Europe and the Middle East with decorated venues in the US. The full player pathway, created in partnership with the Asian Tour, also launched, with the games first ever player Promotion and Relegation and Player Transfer Window. Off the course, LIV Golf League is dedicated to enhancing the wellbeing of its communities through its ground-breaking social impact and sustainability strategy. ‘Potential, Unleashed reflects the leagues commitment to giving back and improving the world through golf.

The Faulkner Organization

The Faulkner Organization is a family-owned automotive dealership group based in Pennsylvania, founded in 1932. With a legacy of over nine decades, it operates 31 dealerships across Central and Southeastern Pennsylvania, representing 22 vehicle brands. The company specializes in the sale and service of new and pre-owned vehicles. Their offerings include automotive sales, maintenance and repair services, financing and insurance assistance, genuine parts supply, and body shop repair services. The Faulkner Organization is committed to customer satisfaction, employee development, and maintaining high ethical standards in all business dealings.

Big Brand Tire & Service

Big Brand Tire & Service is a tire and automotive service retailer founded in 1969 in Moorpark, California. With over 215 locations across six states, primarily in the Southwest US, it ranks among the top 10 largest tire dealerships in the country. The company was acquired by Percheron Capital in 2021, which has fueled its rapid expansion through multiple acquisitions. The company specializes in a wide range of tire and automotive maintenance services. It offers major tire brands such as Bridgestone, Michelin, and Goodyear, along with services including tire sales, wheel alignment, oil changes, brake inspections, and full-service auto repair. Big Brand Tire & Service emphasizes customer satisfaction and aims to be a reliable one-stop shop for tire and auto repair needs. The company is committed to maintaining its locally owned heritage while focusing on long-term growth and community support.

Fleetworx Limited

Fleetworx help the car fleet supply chain work better for everyone. We do this by combining data analytics with technology and expertise. Our specialist services help businesses deliver robust company car fleet management in the UK and across EMEA. We leverage data analytics to dramatically improve decision making and our expertise and practical influence spans the entire fleet supply chain. Our primary objective is to deliver savings, compliance and control and our focused and impartial approach is proven to deliver a significant return on investment. Savings - we provide client-side support in the design and delivery of cost-saving and carbon-saving company car policies. Compliance - we act as an extension of your business. Our robust Management Information System, Fleetworx Centrax, ensure you and your supply chain is fully compliant. Control - we impose tight control on all aspects of your company car fleet, creating a slick, cost-effective and valued reward and retention solution. Our services are particularly valued by fleet generalists in HR/procurement or finance roles who have company car fleet responsibility Contact us at sales@fleetworx.com or visit our website to read our thoughts on the fleet sector and learn more about how we help our clients.