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The Predictive Index helps businesses and organizations all over the globe overcome workplace challenges through a unique blend of scientific behavioral assessments, groundbreaking software, exceptional management training, and professional consulting from the world`s top workplace behavior specialists.
Critical Mass is a Digital Experience Design Agency with a relentless focus on the customer. Founded in Calgary in 1996, the agency has been designing meaningful customer experiences that grow clients` business for more than 20 years. At 950 people strong, Critical Mass operates globally from offices in Calgary, Toronto, Chicago, New York, Nashville, Los Angeles, Cupertino, London, Hong Kong, Brazil and Costa Rica and is part of Omnicom Group (NYSE: OMC), the leading global marketing communications company.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
MEC is the first global communications planning and implementation agency. We get consumers actively engaged with our clients` brands, leading to positive awareness, deeper relationships and stronger sales. Our services include brand and consumer insight and ROI, communications planning, media planning and buying, interaction (digital, direct, search), sport, entertainment and cause partnerships.
FreeWheel, A Comcast Company, empowers all segments of The New TV Ecosystem. We are structured to provide the full breadth of solutions the advertising industry needs to achieve their goals. We power the technology, data enablement, and convergent marketplaces required to ensure buyers and sellers can transact across all screens, across all data types, and all sales channels, in order to ensure the ultimate goal – results for marketers. We partner with publishers and distributors to grow their businesses via differentiated solutions designed to break down the silos of television and digital video and generate demand. In tandem, we provide the solutions for brands and agencies to reach their audiences in unprecedented ways. In doing so, we are ensuring the future of television. Through our open ecosystem, partnership-based approach and successful execution of our focus, television will be ready for any and all challengers. Publishers and distributors will have the solutions needed to grow their business in unprecedented ways, and brands and agencies will gain the only thing that has ever mattered – the results they need. With offices in New York, San Francisco, Chicago, London, Paris, Beijing, and across the globe, FreeWheel, A Comcast Company, stands to advocate for the entire industry through the FreeWheel Council for Premium Video.