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Virtual experience specialists driving enrollment through personalized, digital engagement solutions.
OBMedia is a company that connects advertisers to audiences through online advertising, including email marketing and display ads.
Icon Media Direct is the advertising industry’s premier direct response marketing agency driving incremental sales, brand awareness, and direct revenue for emerging and household brands. Headquartered in greater Los Angeles, the agency specializes in media buying & planning and campaign management to create successful direct response campaigns that produce accountable results on television, in print, online, and at retail.
powering the world’s most admired brands through transformational insights and privacy-first data enablement.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.