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Keeping the pharmacy community current on the products and services that support pharmacies and patient care.
Guthy | Renker is one of the largest and most respected direct marketing companies in the world, with distribution in 68 countries and sales of more than $1.5 billion per year.. Since 1988, G|R has discovered and developed dozens of well-loved, high quality consumer products in the beauty, skincare, entertainment and wellness categories. Known for moving, award-winning productions and marketing campaigns featuring some of today’s biggest stars, Guthy|Renker has been credited with transforming the broadcast direct marketing industry. Originally launched as a television direct marketer by Co-Chairmen Bill Guthy and Greg Renker, the independently-owned, vertically-integrated company has since broadened its focus into every area of electronic retailing, making quality products available to U.S. and international consumers through broadcast television, cable and satellite, as well as internet, telemarketing, direct mail, and retail channels. Bill and Greg have set industry standards for trust, integrity and best practices and have been invited to testify before US regulators to help shape industry governing policies. G|R has a superior track record of customer satisfaction for more than 20 years. Its direct to consumer model allows consumers to purchase products at a guaranteed low monthly price with generous extended return policies.
McCann Health is the world`s most connected community of health and wellness experts united across six continents by one vision: to help our clients` brands and businesses play a meaningful role in people`s lives. This commitment focuses our 1,600 employees around the world on generating life-changing ideas that improve the health of humanity. Today our company comprises a broad range of global practices including strategic consultancy, healthcare professional marketing, medical communications, consumer health and wellness, global health and specialty practices. McCann Health consists of three strong marketing communications global networks: McCann Torre Lazur, McCann Healthcare (professional) and McCann HumanCare (consumer health & wellness). Specialty units include McCann Echo (professional), McCann Global Health (public health), McCann Pharmacy Initiative, McCann Managed Markets, McCann Complete Medical, and Double Helix (market access, medical communications, strategic consultancy & research). McCann Health is a part of McCann Worldgroup and the Interpublic Group (NYSE: IPG).
Noble People is a creative media agency. Media planning is half of that equation. The real aim of media planning is to find ways to spend the least amount of money possible to achieve your business goal. The key to achieving this is understanding that media can be anything between a brand and an audience and that technology and innovation beats scale. But unless you`re asking experienced people with integrity to take that task on, you`re probably just in the game of media spending. And that game favors the guy with the most money. The other half of the equation is creativity. Creative media planning means finding smarter ways to make an impact. It`s what media planning should be, but sadly isn`t, so we make that distinction. It means making that money count.
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