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Building a more connected world for creators and audiences. Mediachain is a blockchain data solution for connecting applications to media and information about it.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
EVB is a full-service digital agency that uses all media to build brands by creating believers, fans, evangelists and, of course, customers.
Our company, approach and people are centered on helping clients become—and remain—relevant in an increasingly noisy and turbulent environment. Relevance moves people from passive to involved and compels us to act. Conventional communication agencies work to change minds – what people think. At Brodeur Partners, we change behaviors – what people do. We deliver transformative ideas that move people from disengaged to engaged, from waiting to involved, from curious to committed, from sitting on the sidelines to joining in, from not spending money to buying, from apathy to outright passion.
Kantar Millward Brown is a leading global research agency specializing in advertising effectiveness, strategic communication, media and brand equity research. Kantar Millward Brown helps clients grow great brands through comprehensive research-based qualitative and quantitative solutions. Kantar Millward Brown operates in more than 55 countries and is part of Kantar, WPP`s data investment management division.