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Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
Welcome to PHD. We launched as the first planning-led media agency in the UK in 1990 and today we have over 4,000 people in over 80 offices worldwide. Our agency has been built on a culture of smart strategic thinking, creativity and innovation that delivers effective solutions for the business needs of our diverse client base of local, national and international clients. Driven by our philosophy of ‘finding a better way’, we are renowned for being one of the most forward-thinking media agencies, by challenging convention and breaking new ground in communications thinking. PHD is today one of the most acclaimed media and communication agency networks. We were named Media Network of the Year 2015 by Campaign magazine and our offices around the world are recognised too – from our founding office in the UK being named a Sunday Times ‘Best Company to work for’ for the past 3 years, through to over 50 Agency of the Year awards across the network in the same period. The PHD network is part of the Omnicom Media Group (www.omnicommediagroup.com), a division of Omnicom Group Inc. (NYSE: OMC)
For more than two decades, Interstate Outdoor has delivered the most innovative, efficient and effective coverage with out-of-home solutions for advertisers, utilizing both traditional and non-traditional approaches. Our objective is to grow, expand and evolve how we deliver our clients' messages so our clients can grow, expand and evolve their businesses. At Interstate, our core markets represent two of our nation's largest DMAs. Of course, this population density presents the unique challenge of reaching the correct target audience within the masses. Interstate is uniquely positioned to help you meet this challenge. We live and work in these core markets, so we provide you with an unmatched depth of knowledge, experience and understanding. With Interstate, you can strategically position messages for the precise coverage you need ... without wasteful duplication.
Civic Entertainment Group – Full-service Marketing, PR and experience agency designed to future-proof your brand and business.
minds + assembly is a full-service creative agency with a design-centric eye that collaborates with brands to push expectations about beauty, science and data.