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What started out 90 years ago as a company selling sales order books in West Michigan is now a diverse group of companies and technology brands. We are a client-centric organization with global partners and extensive capabilities. Because of our breadth of experience and agile approach to business, we are able to offer solutions to our clients that very few organizations can.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.
We are Wunderman: Creatively Driven. Data Inspired. We are a global digital agency of 7,000 data scientists, creatives and executives in 60 countries committed to inspiring action and sparking innovation. In a world where clients struggle to derive value from the mass of data they collect, Wunderman identifies powerful cultural insights to build campaigns that deliver measurable business results. Wunderman is part of WPP (NASDAQ: WPPGY).
Hi. We`re Truth Collective. We`re one honestly creative company. We believe in crafting great brand stories, big business growth ideas and above all, the truths that make an impact.
Sidecar is helping fuel the next generation of e-retail with technology that supercharges e-commerce marketing. We work with retailers across nearly all verticals, including Top 15 merchants in the U.S. and worldwide. Deliver intelligent technology that allows retailers to connect with people looking for their products, drives better performance, and makes their jobs easier. We believe that artificial intelligence is the future of retail marketing. As retail evolves, the lines between devices, channels, and consumer experiences continue to blur -- bringing retail marketers face to face with increasingly complex decisions that rely on increasing amounts of data. Sidecar delivers the technology retail marketers need to harness that data to execute performance marketing campaigns that perform better, don`t require daily, tactical decision making, and can evolve along with you.