CTOs on the Move

Founding partner, Dave Wilson, owned and operated his first Ford Dealership in 1977. As a new Ford dealer his main focus to drive customers to his dealership in the small town of Preston, MD was to use effective marketing. With only traditional advertising and marketing tools at his disposal, he was able to quickly turn Preston Ford into a top competing Ford dealership in his region (notably breaking the Top 100 Ford Dealership in the Nation before the internet surge). Fast forward to 2009, Dave made a commitment to drive Internet business for his Automotive Group and become a real contender. ...

Founding partner, Dave Wilson, owned and operated his first Ford Dealership in 1977. As a new Ford dealer his main focus to drive customers to his dealership in the small town of Preston, MD was to use effective marketing. With only traditional advertising and marketing tools at his disposal, he was able to quickly turn Preston Ford into a top competing Ford dealership in his region (notably breaking the Top 100 Ford Dealership in the Nation before the internet surge). Fast forward to 2009, Dave made a commitment to drive Internet business for his Automotive Group and become a real contender. He brought in other iFrog Digital Marketing Founder, Brent Durham, to head up his Internet initiative. Over the next couple of years they were able to break sales records, grow a strong Internet presence, and master the basics of Automotive Digital advertising and marketing. After working with several other Automotive Digital Advertising and Marketing Agencies, they decided to bring everything in house. Doing so allowed them the freedom to take their digital advertising and marketing to a whole new level and resulted in the best year over year sales increases in the history of Preston Automotive Group. This led to the creation of iFrog Digital Marketing in order to help automotive dealerships beat their competition and so that both Brent and Dave could pursue their passion of advertising and marketing.

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