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ICF Olson collaborated with i4c`s stakeholders to develop a greenfield technology roadmap with project timelines and budgets based on flexible, open source solutions for their customers, sales, marketing, operations, and third parties.
DeepIntent is a marketing technology company founded by former Memorial Sloan Kettering data scientists on the principle that digital media can influence positive health outcomes. The company helps healthcare brands and publishers deliver timely digital ads to clinically-relevant patients and professionals in a privacy-complaint way, so health and treatment decisions are made based on the latest, most pertinent information. DeepIntent`s efforts are underpinned by MarketMatch™, its bespoke healthcare technology platform that connects advertisers, publishers, and data providers to operate the first unified, collaborative digital healthcare marketplace. MarketMatch`s built-in identity solution matches digital IDs with clinical, behavioral, and first-party publisher data in real-time so marketers and publishers can qualify campaign-specific audiences and serve relevant, informative ads. DeepIntent works with over 20 major pharmaceutical companies and dozens of media agencies to advertise more than 200 healthcare brands. DeepIntent`s employee count has quadrupled across its New York, California, and India offices since 2017, and the company received industry recognition for outstanding healthcare innovation in 2019.
Boldstreak is a social media-first talent agency that represents an exclusive list of socially relevant talent with longevity and staying power.
Fellow MDC Partners network firms Crispin Porter + Bogusky and Zig have joined forces creating CP+B Canada. The new firm will operate solely as a CP+B office.
Aimia is a data-driven marketing and loyalty analytics company. We provide our clients with the customer insights they need to make smarter business decisions and build relevant, rewarding and long-term one-to-one relationships, evolving the value exchange to the mutual benefit of both our clients and consumers. With about 2,300 employees across 15 countries, Aimia partners with groups of companies (coalitions) and individual companies to help generate, collect and analyze customer data and build actionable insights. We do this through our own coalition loyalty programs such as Aeroplan in Canada, Nectar in the U.K., and Air Miles Middle East, and through provision of loyalty strategy, program development, implementation and management services underpinned by leading products and technology platforms such as the Aimia Loyalty Platform – Enterprise and Aimia Loyalty Platform – SaaS, and through our analytics and insights business, including Intelligent Shopper Solutions. In other markets, we own stakes in loyalty programs, such as Club Premier in Mexico and Think Big, a partnership with Air Asia and Tune Group. Our clients are diverse, and we have industry-leading expertise in the fast-moving consumer goods, retail, financial services, and travel and airline industries globally to deliver against their unique needs.