| Name | Title | Contact Details |
|---|---|---|
Chris McFadden |
Chief Operating Officer, SVP Operations | Profile |
ObservePoint provides the market-leading enterprise Data Quality Assurance Platform that maximizes return on marketing technology by thoroughly identifying, analyzing, and testing javascript-based technologies deployed on web sites. The largest organizations around the world leverage ObservePoint technology to improve data quality, provide transparency into data collection methods, monitor and systematically protect vital business metrics. ObservePoint`s Data Quality Assurance Platform helps your team make better decisions off of better data. Audits are cloud-based technology that allows digital marketers to perform large-scale scans of entire online properties to assess the quality of data in third-party marketing tools. Audits identify advertising, analytics, tag management, personalization, and many other third-party technology integrations which can be impacted by data loss, data inflation, and data corruption. Simulations provide real-time metrics protection on critical web site content: purchase funnels, advertising inventory, high-traffic landing pages, and conversion tracking tags. Simulations frequently test the technology behind this critical content to protect business metrics as well as user experience. Tag Debugger is a free extension for Google Chrome that exposes data that is sent behind-the-scenes for the purpose of in-context tag debugging. Debugger clearly identifies which technologies are collecting data and exposes the data transaction.
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Liquibase is an open-source tool and the name of our company. (We used to be called `Datical` and love using the word `radical`. It rhymes!) Our mission is to transform the way businesses build software by radically improving and simplifying the application release process; We`re starting with database schema change. Our solutions make developers lives better and deliver the automation capabilities technology executives need to remove database deployments as a barrier to delivering new application innovation. No database professional should ever miss a dance recital or miss out on life by pulling an all-nighter because of manual database work/fixing errors. Powered by open source innovation and supported by the experts who know it best, Liquibase is database schema change automation designed for high-speed CI/CD. Liquibase delivers on the promise of CI/CD for the database.Fast database change. Fluid delivery.