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Smiths Agency - A Top Food, Beverage and CPG Creative Agency
A leading digital marketing agency, Digital Fusion helps clients increase sales, save money and build competitive advantage. We fuse mobile, social media and digital marketing with traditional advertising tactics to optimize the customer journey with your brand.
We are the world`s largest independent full-service health and wellness ad agency. We`ve got 14 departments across all areas of expertise. We`re a great mix of science lovers, artists, and idea generators. We come to work every day and come up with new ways to communicate how science can help people.
TRAFFIQ (www.traffiq.com) is an end to end digital media planning, buying and management platform.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.