CTOs on the Move

Good Karma Brands

Craig Karmazin founded Good Karma Brands in 1997 with the purchase of three radio stations in Beaver Dam, Wisconsin. Shortly thereafter, he was fortunate that a number of his childhood friends decided to join him – they hosted radio shows, passed out t-shirts, sold advertising and talked sports both on and off the air (some things don’t change). This is where our story begins – Good Karma Brands began as a broadcasting company, where we learned the power of local marketing and strong community relationships. As the company grew through ESPN affiliated radio stations, we quickly became a Best Practices leader within ESPN Audio, and soon found ourselves shifting from a traditional radio company, and into a sports marketing company – finding new and unique solutions and sponsorships to activate for local advertising partners. Good Karma has expanded into new industries, including events and home solutions, and is always fueled by the desire to do things differently, align with premium brands and offer customized solutions for fans, partners and consumers. In 2015, the relationship with ESPN was expanded, as we could now offer local advertisers access to ESPN`s digital assets within our markets. A short three years later, and driven by the success of our partners and local advertisers desire for ESPN`s premium brand-safe environment, that agreement was extended to include additional markets outside of our radio footprint. Good Karma Brands continues in our expansion phase, both in broadcasting with the acquisition of WTMJ in Milwaukee, and through our ESPN digital markets throughout the country. And while we`ve been around for over 20 years, we pride ourselves on behaving much like we did back in 1997, as an entrepreneurial start-up, focused on getting results for local advertisers and having fun with our friends.

Virool

Virool is a leading video distribution platform that allows anyone to promote a video hosted on YouTube. Virool has already helped thousands of video ad campaigns from companies including Turkish Airlines, Intel, Sony, Coca-Cola, Samsung, Anheuser Busch and Mitsubishi. Virool ActivView products are designed to drive engagement and go beyond the view. Founded in 2012, Virool leverages a growing network of more than 35,000 publishers across websites, blogs, social networks and mobile applications. To date, the company has raised $6.62M in seed funding from a collection of top VC firms and angel investors. It is the biggest seed investment that any Y-Combinator graduate has ever received.

Product Connections - A WIS International

HudsonLake

Founded by veteran communication professional Cynthia S. Hudson, HudsonLake represents best-in-class strategic, crisis and transformative workplace communications. Our clients gain hands-on senior-level counsel, access to a full suite of communication and creative services, and unparalleled depth and breadth of experience. Clients most often turn to HudsonLake to manage multifaceted, complex and highly sensitive initiatives requiring a myriad of communications services from a multitude of vendors.

Atedra

Atedra is an online advertising network representing major websites reaching more than 20,000 unique visitors per month. Atedra represents more than a hundred websites towards advertising agencies and national advertisers in Canada.   Atedra represents over 200 French Canadian websites to agencies and national advertisers, and counts Cogeco, Le Devoir, the Car Guide and Resto Montreal among its roster of clients.   Atedra’s network reaches 92% of Quebec internet users with 4.7 million unique visitors and 225 million impressions per month as per comScore data.   Atedra has offices in Montreal, Toronto and Quebec City.