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ObservePoint provides the market-leading enterprise Data Quality Assurance Platform that maximizes return on marketing technology by thoroughly identifying, analyzing, and testing javascript-based technologies deployed on web sites. The largest organizations around the world leverage ObservePoint technology to improve data quality, provide transparency into data collection methods, monitor and systematically protect vital business metrics. ObservePoint`s Data Quality Assurance Platform helps your team make better decisions off of better data. Audits are cloud-based technology that allows digital marketers to perform large-scale scans of entire online properties to assess the quality of data in third-party marketing tools. Audits identify advertising, analytics, tag management, personalization, and many other third-party technology integrations which can be impacted by data loss, data inflation, and data corruption. Simulations provide real-time metrics protection on critical web site content: purchase funnels, advertising inventory, high-traffic landing pages, and conversion tracking tags. Simulations frequently test the technology behind this critical content to protect business metrics as well as user experience. Tag Debugger is a free extension for Google Chrome that exposes data that is sent behind-the-scenes for the purpose of in-context tag debugging. Debugger clearly identifies which technologies are collecting data and exposes the data transaction.
Hadapt offers an adaptive analytical platform for performing complex analytics on structured and unstructured data, all in one cloud-optimized system. The company?s product approach is a full integration of the open source parallel data processing framework, Apache Hadoop?. Hadapt is expanding the Hadoop architecture to bring a more complete SQL interface, a patent-pending Adaptive Query Execution? capability, and a hybrid storage engine to handle structured as well as unstructured data in a single platform.
Maponics is a White River Junction, VT-based company in the Software and Internet sector.
CQG, Inc is a Denver, CO-based company in the Software and Internet sector.
Gissing Software is a New York, NY-based company in the Software and Internet sector.