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Estimote creates small, wireless sensors that use Bluetooth low energy (BLE) to detect the location of nearby smartphones and communicate with them using an API they`ve developed to make it easy for developers to add micro-location features to their mobile apps. Their Estimote Beacons or `motes` can run up to two years on a single coin battery and can communicate with smartphones as close as four inches away or as far as 160 feet (50m). By using Estimote`s SDK, developers will also be able to access a centralized dashboard on the Estimote website. Using their platform, developers and retailers can use the analytics collected from multiple sensors in a store to optimize product placement, provide indoor navigation, engage in proximity marketing, add automatic check-ins or even do contactless payments. Their sensors are already being used by large retailers in Europe and they`re working to build a large network of their sensors in US.
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