CTOs on the Move

White Road Investments

www.whiteroadinvestments.com

 
We make investments in healthy active lifestyle companies that want to follow the White Road.
  • Number of Employees: 0-25
  • Annual Revenue: $0-1 Million

Executives

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Vital Essentials

Vital Essentials® has been the leader in RAW pet nutrition since 1968. The family-owned company, located in Green Bay, WI, produces high quality RAW frozen and freeze-dried pet food, snacks and treats. Locally sourced from America`s heartland, Vital Essentials® uses only USDA certified and inspected animal protein. Rest assured that no foreign ingredients go into any Vital Essentials products.

Rubix

Rubix Foods, formerly Darifair Foods, develops innovative, scientifically-tested, and culinary-forward solutions for some of the biggest brands in the world.

Chobani

Since our founding 10 years ago, we`ve always been a different kind of company. After moving to New York from his native Turkey, our CEO Hamdi Ulukaya thought everyone deserved better options, so he set about making delicious, nutritious, natural, and accessible Greek Yogurt right here in the U.S. Our mission since day one has been to provide better food to more people. And now as the No. 1-selling Greek Yogurt brand in America and the second largest overall yogurt manufacturer, we believe every food maker has a responsibility to provide people with better options, which is why we`re so proud of the way our food is made. From the very first batch that came off the line in Upstate New York, in 2007, our cups have been crafted using only natural, non-GMO ingredients. We refuse to use any preservatives. Our yogurt contains no artificial flavors, artificial sweeteners, or preservatives. It has been a busy 10 years for Chobani. Along our journey, we`ve constantly innovated our offerings to evolve with customer tastes and preferences, leading with values, and putting our people first. As we look to the future, Chobani is reinvigorating its founding mission with a vision to make universal wellness happen sooner using food as a force of good. Our vision builds on the company`s founding mission to provide better food for more people, while laying out how Chobani is defining wellness and where the brand will invest to achieve it: • Nutritional Wellness: Scaling our efforts to provide better food for more people. • Social Wellness: Increasing our investment in the communities we serve and the people who craft our food. • Environmental Wellness: Building a supply chain that ensures the planet`s health. This evolution supports Chobani`s ambition to become a food-focused wellness company and providing better food to all people.

Lantic

Lantic Inc. is one of two refiners in eastern Canada and operates a cane sugar refinery in Montreal, Quebec. In Eastern Canada, sugar products are marketed primarily under the “Lantic” trade name and include granulated, icing, cube, liquid, yellow and brown sugars. In Western Canada, Lantic Inc. is the leading refiner, processor, distributor and marketer of sugar products. The Company has two sugar processing facilities, a cane sugar refinery in Vancouver, British Columbia and a sugar beet processing facility in Taber, Alberta. The Company`s sugar products are marketed primarily under the "Rogers" trade name, and include granulated, icing, cube, yellow and brown sugars, liquid sugars and specialty sugars and syrups.

Oats Overnight

Enjoy the benefits of eating breakfast with none of the work. Overnight oatmeal loaded with superfoods like flax, chia, maca root, real fruit, and 20g+ protein. No recipes needed. Life Is Hard, Make Breakfast Easy.