CTOs on the Move

White Road Investments

www.whiteroadinvestments.com

 
We make investments in healthy active lifestyle companies that want to follow the White Road.
  • Number of Employees: 0-25
  • Annual Revenue: $0-1 Million

Executives

Name Title Contact Details

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MUDWTR

MUD\WTR began as a way to revolutionize how people wake up and start their days. Its flagship product, :rise cacao, is a low-caffeine coffee alternative made from adaptogenic mushrooms, masala chai and cacao. MUD\WTR followed that up with a calming evening blend, :rest rooibos, in 2021 to encourage consumers to adopt a more mindful evening ritual. With more products soon to come and an exciting array of mental-health-supporting content (across a podcast, films and Trends w/ Benefits), MUD\WTR exists to create healthy minds through healthy habits.

TiNDLE

Delicious chicken made from simple, natural ingredients. A more sustainable option for the planet and your health.

Brazi Bites

Brazi Bites was born in the kitchen of husband-and-wife duo Junea Rocha and Cameron MacMullin in 2010. In a few short years, they grew into a nationally distributed brand with a cult-like following after appearing on ABC`s Shark Tank in 2015 and were then included in Inc. 5000 2017 list of “America`s Fastest Growing Private Companies.” Brazi Bites makes naturally gluten-free Brazilian cheese bread with simple, clean ingredients in four distinct flavors. They make a great side dish for everyday meals, a wholesome after-school snack and an easy freezer essential to have on hand for a quick ready-to-bake appetizer. Their product line is available at over 6000 stores nationwide including Whole Foods, Sprouts, Kroger, Costco, Wegmans, Publix, Target and more.

Grecian Delight

Creating innovative product solutions that showcase authentic worldly flavors. We service every channel by delivering flavors from around the globe.

FarmBox

"It`s funny to think about now, but there was a time when everyone knew exactly where their food came from. They knew the farmers by name, the land where they worked, and how their produce was grown. Nowadays, we shop blindly for the most essential resource in life: food. Let`s change that. When you shop at FarmBox, you know exactly who grows your food. You know where and how it was grown. You`ll feel safe knowing that your apple wasn`t processed in a factory by an anonymous source. It`s time to go back to the way things were. While working on a farm, Reisha experienced firsthand how difficult it is for a small-scale farmer to sell their harvest. As a nutritionist, she also saw an incredible lack of local and organic produce available to her clientele. Her dream was to find a solution to both problems and create a level of trust and convenience to bridge the gap between farmers and families. This was the spark that soon became FarmBox. Though it began with a structure similar to a more traditional CSA, FarmBox has now grown into an online grocery store working with over 100 partner farmers and artisans. All the produce is picked to order when it`s ripe and bursting with flavor. There`s nothing better than eating food that tastes the way it`s supposed to!"