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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
The International Center of Photography (ICP) is a prominent institution focused on photography and visual culture, founded in 1974 by photojournalist Cornell Capa. Located in New York Citys Lower East Side, ICP serves as a center for exhibitions, education, and public engagement, highlighting the significance of photography in contemporary society. ICP promotes "concerned photography," which emphasizes socially and politically driven imagery aimed at fostering global change. The center curates rotating exhibitions that showcase both historical and contemporary works, drawing from its extensive archives. It also offers educational programs, serving over 3,000 students annually through various courses and workshops in photography, filmmaking, and visual storytelling. Additionally, ICP engages the public through lectures, symposia, and community events that explore the societal role of photography. ICP targets students, artists, educators, and photography enthusiasts, providing tailored programs for aspiring professionals and lifelong learners. Its mission is to advance photography as a tool for social change and cultural dialogue, solidifying its position as a leader in visual arts education and exhibition.
Archbold Furniture Company has been manufacturing solid wood furniture since 1900. For over 100 years we have worked to provide our customers with high-quality, solid wood products at an exceptional value. In 2010 we partnered with a premier Amish finisher. Since then, all of our finishes are applied by a select group of high-skilled Amish companies. The combination of efficient production methods and custom Amish finishes provides a unique value of high-quality solid wood furniture at affordable prices. Interested in joining our team? Contact HumanResources@archboldfurniture.com.
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