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Blue River began as an idea hatched by two Stanford graduate students: Jorge, former head of precision agriculture at Trimble Navigation, and Lee, a PhD student and roboticist. While taking Steve Blank`s Lean LaunchPad course, Jorge and Lee had a wild ambition: to make farming more sustainable through robotics and computer vision. During the course, the team built and tested its first prototype in California`s ripe Central Valley - successfully demonstrating a computer that could recognize distinct plants. With seed funding from several professors, including Blank, and an NSF SBIR grant, Jorge and Lee took the leap and incorporated. They named their venture Blue River Technology - capturing the spirit of the sustainable, dynamic, ever-advancing company they wanted to build.