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DAC is a leading global digital performance agency—helping marketers connect with consumers from enterprise right down to the hyper-local level since 1972. DAC is passionate about helping businesses build, maintain, and optimize their online presence—leveraging internal expertise in everything from content strategy, UX and creative storytelling, to paid media, SEO, and analytic insight to drive performance and nurture loyalty. DAC`s mission is to always be one step ahead—looking to the future for solutions to today`s problems, and making sure brands are always one step ahead of the competition. DAC has also been named a Contender in The Forrester Wave™: Performance Marketing Agencies, Q3 2019, recognizing the agency for bringing a unique offering to multilocation brands.
Placemedia is a programmatic television advertising exchange. In partnership with numerous MVPDs and programmers, placemedia improves monetization of unsold or undersold ad inventory. Through ad inventory aggregation and set top box data, we deliver better targeting, thereby enhancing the value of ad inventory for our media partners. Placemedia`s sales and business operations are based in New York City with our Technology Group located in Salt Lake City.
Adcade makes digital ads work: for the brand, agency, publisher, ad industry and consumer. Adcade's multi-screen display advertising platform is built on next generation HTML5 technology and features AdScript, the first coding language built exclusively for digital advertising. Adcade empowers users to easily build a single rich, response-inducing and highly measurable ad experience that cascades seamlessly across all devices, browsers, placements, sizes and more. Adcade eliminates the barriers and inefficiency created by Flash-based digital ads, outputting standard and interactive ads that are intelligently responsive to every characteristic of the device, placement, and ad itself. The result is ease, reach and scale for improved Return on Investment and Return on Effort.
Throughout our rich history, we`ve taken pride in our ongoing legacy of and commitment to constant evolution. It`s in our DNA to evolve. By melding the spirit of a startup and the soul of a powerhouse across our business, we aim to bring modern heat to brands – the kind of heat that arises at the intersection of startup and powerhouse; of data and content; of art and science; of old and new. Energy and innovation fuels our startup spirit, while the unrivaled marketplace clout, exclusive partnerships, and global practice capabilities we have at our disposal as a full-service Publicis Media agency deliver our powerhouse soul for our clients.
Create the future faster. We transform brands through creativity and technology. We were founded in 2001 and are a subsidiary of Cheil Worldwide, with 55 offices worldwide. The agency provides end-to-end marketing services to help brands navigate a world where the Internet has become the central and driving force for culture and commerce. In 2020, Barbarian was recognized for its gender quality efforts through 3% Certification.