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BUILDING A NEW E-COMMERCE ECOSYSTEM WHERE EVERYONE IS INCENTIVIZED TO PARTICIPATE AND INNOVATE! The conventional wisdom of e-commerce is “winner takes all” — the one or two largest players dominate the market, set the price, and extract most of the profits. The result? Small businesses and consumers lose. Innovation slows. The reason for “winner takes all” is that e-commerce has a strong network effect. The largest network of buyers and sellers wins. Until now, the network is owned and operated by a corporation because a central authority is needed to validate transactions and enforce the rules. The blockchain technology promises us decentralized networks where “code is law” and a community of peers validate and enforce the rules. The CyberMiles blockchain aims to be the public blockchain for all e-commerce related transactions. Building on the Smart Business Contract technology, CyberMiles is specifically optimized for e-commerce. It has the benefit of a single large network, and yet is maintained and validated by the community of trustless peers. E-commerce businesses can build on the CyberMiles blockchain to access a large network of sellers and buyers, and can use the CyberMiles Token (CMT) as the basis for their own in-app tokens to support programs such as shared loyalty points. CyberMiles is the future of e-commerce.
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Adrian McGilly. is a Oakland, CA-based company in the Software and Internet sector.
SoftLayer Technologies, Inc. is one of the leading providers in Software and Internet. It is based in Dallas, TX. To find more information about SoftLayer Technologies, Inc., please visit www.softlayer.com.
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