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POP was founded in 1996 by a group of creative technologists compelled to design breakthrough experiences for what was then a revolutionary new medium - the Internet. From the start, we coupled our aesthetic and engineering prowess with a collaborative, consultative approach that has enabled our work to make a lasting impact on our clients` businesses.
Barometric empowers brands to pursue digital advertising with comfort and confidence — unlocking the true power of digital by deriving value from data. Originally developed as an internal tool for AdTheorent`s data-driven digital ad network, Barometric currently processes 3-4 billion ad calls per day. Since 2011, Barometric has served, tracked, and organized petabytes of data for use by AdTheorent`s predictive modeling platform, delivering unparalleled accuracy.
We were founded by Interpublic Group (NYSE: IPG) in 2007 to manage all of its global media related assets. Today that means we manage and invest $37 billion in global media on the behalf of our clients, employ over 7,500 diverse and daring marketing communication specialists worldwide and operate our company businesses in more than 127 countries. A proven entity in helping clients maximize business results through integrated, intelligence-driven marketing strategies, IPG Mediabrands is committed to driving automated buying, pay for performance and digital innovation solutions through its network of media agencies including UM, Initiative, BPN, ORION Holdings and ID Media. Its roster of specialty service agencies, including MAGNA GLOBAL, Ansible, Mediabrands Audience Platform (MAP), Mediabrands Publishing, IPG Media Lab, Ensemble, and Identity offer technologies and industry moving partnerships that are recognized for delivering unprecedented bottom line results for clients.
We are a creative company that puts people at the center of everything we do. We work with both clients and consumers in an atmosphere of honesty and truth, wiping away preconceptions and learning together. Our mission is to create experiences that reach millions and even billions, but seem to speak only to you. We call this effect mass intimacy. The smarter, braver work that results from this approach brings people closer to our clients` businesses, gets them to care, and urges them to take action. Because great work is only great if it reaps results.
Businesses, governments, news operations – they all need to know. They need to know the trends affecting their businesses, the opinions of the electorate, and the attitudes of their customers. From Fortune 500 companies to start-ups, from the United States Government to non-profits, Edison`s team of researchers and thought leaders is trusted in America and around the world to gather exactly the right information and to use it in exactly the right way. With expertise in both quantitative and qualitative research, we utilize telephone, Internet, and in-person research. And our network of more than 19,000 experienced interviewers allows us to conduct research in almost any location. Since 2004, as the sole provider of Election Day Polling data to the National Election Pool, Edison has conducted exit polls to project and analyze results for every major presidential primary and general election. Our work continues for the 2018 and 2020 U.S. elections, with Edison providing exit polls and tabulating the national vote across every county in the United States for ABC News, CBS News, CNN, and NBC News.