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Creating a more personal relationship between businesses and people by closing the data gap and allowing you to create actionable marketing strategies.
Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
MJD Interactive Agency specializes in web development, online marketing, and technology solutions.
A Marketing Automation Firm based out of Portland, Oregon. All businesses can grow with ease - you just need the right tools. Let us transform your business.
Within the Paris-based Publicis Groupe holding company, Publicis Worldwide is the largest global agency network with over 9,000 employees in more than 80 countries across 200+ offices. New York-based Publicis Kaplan Thaler is the flagship office of the North America network, which includes Riney in San Francisco, and Publicis and Publicis Modem offices in Toronto, Montreal, Seattle, Dallas, Indianapolis, Boise, Calgary and Windsor. Publicis was founded in Paris in 1926 by Marcel Bleustein-Blanchet. Fueled by Marcel's ambition, innovations and challenger spirit, Publicis has grown to be one of the most dynamic and progressive communications companies in the world.