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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
Segerstrom Center for the Arts is a leading performing arts complex located in Costa Mesa, California. Established in 1986 and renamed in 2011, it spans 14 acres and is recognized as Orange County’s largest non-profit arts organization. The Center features multiple venues, including Segerstrom Hall, Renée and Henry Segerstrom Concert Hall, Samueli Theater, and Judy Morr Theater, hosting a wide range of performances. The Center offers live performances that include Broadway shows, classical concerts, dance, and contemporary acts. It also provides venue rentals for private events and seminars, along with arts-based education programs through the Lawrence and Kristina Dodge Education Center. With a mission focused on artistic excellence and community engagement, the Center has welcomed over 20 million visitors and premiered over 60 world-class productions since its inception.
FMI is a full-service contract manufacturing company established in 1992, specializing in the formulation, manufacturing, and packaging of prestige products in the personal care, home care, and fragrance markets. They provide a comprehensive range of services, including product development, formulation, manufacturing, filling, warehousing, shipping, and third-party logistics. This allows clients to efficiently bring their products to market with personalized attention. FMIs expertise covers a wide array of products, such as skin care items, fragrances, cleaning products, sun care solutions, air fresheners, mens grooming products, laundry detergents, dietary supplements, hair care, lip balm packaging, and bath and shower essentials. They position themselves as a key partner for beauty and personal care companies, offering the capabilities of a large manufacturer combined with the personal touch of a smaller company. Their clients benefit from a hassle-free process from initial product conception to final delivery.
Founded in 1999, YourCFOtoGo has provided services ranging from daily bookkeeping to executive-level advisory and consulting to clients in various industries. Although we have grown exponentially since our inception, our commitment to excellence is now and always will be the core of our business model.