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OptiMine’s digital ad measurement and optimization platform helps advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier, setting a new standard in digital advertising measurement and optimization. OptiMine leverages atomic-level, predictive modeling and unique Value Per Impression (VPI) methodology to measure the cross-channel value of ads—across all devices. With OptiMine, each individual paid search and display ad bid or buy recommendation is geared toward maximizing performance of the financial goal set by the advertiser. When optimizing both display and paid search channels together, OptiMine consistently drives financial increases of 35% or more. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
MACROMILL (recently merged with MetrixLab) is the fastest growing provider of consumer insights and marketing analytics solutions. MACROMILL turns data from online surveys, social media and enterprise systems into valuable business information and actionable consumer insights that help leading companies drive product innovation, brand engagement and customer value. Headquartered in Tokyo, Rotterdam and San Francisco with 27 offices across the Americas, Europe and Asia, MACROMILL serves 2200 leading brands in more than 80 countries.
Optymyze helps companies improve sales force and sales operations performance with its award-winning enterprise cloud applications and business process management services for aligning sales goals and compensation; efficiently executing sales strategies; driving faster increases in sales results; and gaining visibility into sales performance. Optymyze was named a Leader in the 2016 Gartner Magic Quadrant for Sales Performance Management and has been recognized for its innovation and service delivery by Ventana Research.
Tomoye Corporation is a Gatineau, QC-based company in the Software and Internet sector.
Helpshift is a privately held mobile software company based in San Francisco, California founded in 2011 by Abinash Tripathy and Baishampayan Ghose.