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SpotScout is a Cambridge, MA-based company in the Software and Internet sector.
NYFIX, Inc. is a New York, NY-based company in the Software and Internet sector.
OptiMine’s digital ad measurement and optimization platform helps advertisers maximize display and paid search financial performance. Its unique, cross-channel analytics break the cookie barrier, setting a new standard in digital advertising measurement and optimization. OptiMine leverages atomic-level, predictive modeling and unique Value Per Impression (VPI) methodology to measure the cross-channel value of ads—across all devices. With OptiMine, each individual paid search and display ad bid or buy recommendation is geared toward maximizing performance of the financial goal set by the advertiser. When optimizing both display and paid search channels together, OptiMine consistently drives financial increases of 35% or more. OptiMine Software was founded by experienced software executives, with half a century of experience in using predictive analytics and data mining to improve marketing performance. The company is headquartered in St. Paul, Minnesota, and backed by Hummer Winblad Venture Partners of San Francisco, California and Calumet Venture Fund of Madison, Wisconsin.
Qntfy is a technology solutions provider bridging data science and human behavior. We make complex psychological and behavioral data accessible, scalable and actionable for both individuals and organizations. Deeper learning about human behavior requires a combination of traditionally incompatible disciplines a) computer science and b) behavioral psychology. As a result of this gap, crucial diagnostic information is missing. Qntfy and its partners aim to remove a major roadblock to developing effective, scalable solutions that deliver, low cost, high performance treatments.
Prevoty provides a new RASP (runtime application self-protection) capability, enabling applications to protect themselves. Unlike traditional security approaches that try to defend against hackers at the network layer, Prevoty works inside the application itself and the analysis engine is smart enough to actively prevent anything malicious from executing. Prevoty is one of the most exciting new companies in the hot security market since, in addition to providing active protection and real-time threat intelligence, the technology can dramatically reduce the time and costs associated with implementation of a secure SDLC. Prevoty was founded in 2013 and is headquartered in Los Angeles, California.