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Yokogawa Electric Corporation is a global leader in measurement, control, and information technologies. Founded in 1915 in Tokyo, Japan, the company began as a small laboratory focused on producing instruments that were primarily imported at the time. Today, Yokogawa operates in 60 countries and employs over 17,365 people, with a significant presence in North America. The company offers a diverse range of products and services, including measurement instruments, advanced control solutions for industrial automation, and information technologies for data management and analysis. Yokogawa serves various industries such as energy, chemicals, pharmaceuticals, and food, helping clients tackle complex production and operations management challenges. Their commitment to quality, innovation, and societal contribution guides their operations and partnerships with customers.
DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
Club Champion is a premier golf club fitting company founded in 2010 and based in Willowbrook, Illinois. With over 140 locations across the United States, Canada, the UK, and Australia, the company specializes in custom golf club fitting and building services. Their goal is to enhance golfers performance by providing tailored solutions that deliver longer and more accurate shots based on individual swing characteristics. The company offers unbiased, tour-quality fittings with access to a vast selection of over 50,000 to 65,000 clubhead, shaft, and grip combinations from more than 65 brands. Each fitting session typically lasts around three and a half hours and utilizes advanced technology, including TrackMan launch monitors and SAM PuttLab systems, to ensure precise measurements. Club Champion assembles custom golf clubs in a centralized facility near Chicago, catering to a diverse clientele that includes both amateur and professional golfers. With a commitment to quality and performance, Club Champion conducts over 100,000 fittings annually, making high-quality custom fitting accessible to a wide range of players.
Squaremouth.com, and their multi-award winning customer service team, has helped over 2.5 million travelers save time and money to find the best travel insurance policy for their trip. Leveraging decades of travel expertise, and industry-leading technology, Squaremouth.com hosts the most intuitive travel insurance quoting and comparison engine on the market today. Coupled with verified customer reviews and the largest portfolio of products, Squaremouth allows travelers to instantly purchase a travel insurance policy from every major provider in the US.
Liverpool Football Club was founded in 1892 and is one of the worlds most historic and famous football clubs. Honours include 19 League Titles, eight FA Cups, ten League Cups, six European Cups, three UEFA Cups, four European Super Cups, 16 Charity Shields, one FIFA Club World Cup, two Womens Super League and one Womens Championship. As a socially responsible club, Liverpool FC is proud of its heritage and plays a proactive role in its communities through its official charity, Liverpool FC Foundation, which helps children and families in Merseyside and beyond, and the Red Neighbours programme, which creates events and experiences specifically aimed at improving the lives of those living in and around the Anfield area (L4, L5 and L6). Liverpool FC is a global brand and works with leading edge commercial partners around the world providing unparalleled commercial opportunities.