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Blue Jay Racing is a student-run design team open to all undergraduate students. The program was founded in 2004. The team competes annually in three international events put on by the Society of Automotive Engineers. Students design, build, and race a single seat off-road vehicle against a total of ~200 teams representing 14 nations and nearly 4,000 young engineers. The award-winning program offers student engineers an educational experience that goes beyond what the classroom can offer. Aside from the technical knowledge gained, the team-based skills learned through such a rigorous endeavor develops leaders well prepared to enter industry and academia. At each competition the team competes in four of six dynamic events (Acceleration, Maneuverability, Rock Crawl, Suspension and Traction, Hill Climb and Sled Pull) as well as three static events (a sales presentation, design presentations and a cost report). To cap off the competition, the team will also race in a grueling four-hour endurance race. Team members learn as much at competition as from designing and building their vehicle throughout the rest of the year. In addition to their own learning it is also important to the team that all members participate. At competition the team is always working, whether repairing their vehicle or planning and preparing for the next days events. With so much to do and so little time every member contributes to the teams success.
People always ask, what does strategic communications mean? For us, it means finding interesting, smart, and inventive ways to get information to the right people. It means streamlining programs that are cumbersome, messy, and confusing and making them easy to use. It means identifying dated layout and design and creating content that is stunning and engaging. Based in Natick, MA, Strategic Communications, Inc. (StratComm) has served the marketing, communications, training, and project management needs of nationwide Fortune 500 companies, many federal agencies, and all branches of the Armed Forces for over 45 years. Our team works with a variety of clients and delivers an array of services. We create high-quality publications, both print and electronic, and training platforms for leading corporations and organizations such as IBM, VMware, the United States Navy and Air Force, the U.S. Department of State, Veterans Affairs, the U.S. Treasury, and many other important agencies and organizations. We also manage large programs for the federal government utilizing emerging technologies. Two examples are online training and testing programs for U.S. Embassies worldwide and program management for the Social Security Administration. Many high profile clients contract with StratComm to update the design and content of their websites, brochures, annual reports, and web apps. Our team is constantly seeking newer technologies and developing efficiencies to better serve our clients. Within our headquarters, we house a core team of dedicated professionals who administer our programs. Together, we manage varied projects and communications challenges for both large and small clients. Strategically, of course.