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The Interactive Advertising Bureau (IAB) is comprised of more than 600 leading media and technology companies that are responsible for selling 86 percent of online advertising in the United States. The IAB empowers the media and marketing industries to thrive in the digital economy. The organization educates marketers, agencies, media companies and the wider business community about the value of interactive advertising. Working with its member companies, the IAB evaluates and recommends standards and practices and fields critical research on interactive advertising. Founded in 1996, the IAB is headquartered in New York City with a Public Policy office in Washington, D.C.
Maxx Marketing is a global licensing and product solutions agency serving some of the world`s most recognizable brands. As one of the largest producers of originally designed products, Maxx helps differentiate brands by creating marketing programs and merchandising solutions that are tailored to our clients business objectives. Maxx Licensing helps clients achieve revenue goals and meet business objectives through well-curated and negotiated copyright/trademark based licensed products and service agreements. We have buy and sell side licensing experience with brands of all types, including TV and film, consumer products, publishing, social media, sports, lifestyle, and celebrity. Maxx Product Solutions helps brands profitably build and extend entertainment properties through thoughtful, innovative and authentic licensed products, promotions and retail activities. We have global experience in designing, engineering, producing and delivering effective, and memorable custom products.
Zenith is The ROI Agency. We blend data, technology and brilliant specialists to scout out new opportunities, solve complex challenges and grow our clients` businesses. Zenith is part of Publicis Media, one of four solution hubs within Publicis Groupe, and has offices within Publicis One. We have over 5000 brilliants specialists across 95 markets. We are experts in communications & media planning, content, performance marketing, value optimisation and data & analytics. Zenith works with some of the world`s leading brands including Aviva, Coty, Kering, Lactalis, L`Oréal, Nestlé, Nomad Foods, Oracle, RB, SCA, Sanofi, Toyota and 21st Century Fox.
Mojiva Inc. is the parent company of the mobile ad network, Mojiva, and the mobile ad serving platform, Mocean Mobile. Mojiva Inc. has a total of $35 million venture funding from Shamrock Capital Advisors, Pelion Venture Partners and Bertelsmann Digital Media Investments.
iMediaSalesTeam is a collaboration of senior online ad sales professionals with an average of 10 years selling online media. We work as the `sales team` for top brand web properties. As the ad sales team we work seamlessly with the ad ops teams to provide solid branding and performance solutions for advertisers and media buyers. Not a network, but rather the largest direct source to reach a boomer audience (age 45+).