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The Hillshire Brands Company manufactures and markets meat-centric food solutions worldwide. It operates in two segments, Retail and Foodservice/Other. The company provides various packaged meat and frozen bakery products that include hot dogs and corn dogs, breakfast sausages, breakfast sandwiches and bowls, dinner sausages, premium deli and luncheon meats, and cooked hams, as well as frozen pies, cakes, pastries, muffins, cheesecakes, and other desserts; and pork, beef, and poultry products. The company sells its products under the brand names of Jimmy Dean, Ball Park, Hillshire Farm, State Fair, Sara Lee, and Chef Pierre, as well as artisanal brands that comprise Aidells and Gallo Salame. It serves supermarkets, warehouse clubs, national chains, distributors, restaurants, hospitals, and other institutions through direct sales force and brokers. The company was formerly known as Sara Lee Corporation and changed its name to The Hillshire Brands Company in June 2012.
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When W.K. Kellogg founded Kellogg Company in 1906, he had no way of knowing that his fledgling business would grow to become among the most recognized and respected companies in the world. All he knew was he wanted to help people enjoy a healthier, more nutritious breakfast — and he was determined to succeed. Although more than a century has passed and our product portfolio has expanded beyond breakfast, we have never lost sight of the principles put in place by our founder. Despite the ever more rapidly evolving landscape in which we compete today, Kellogg Company remains as committed to enriching the lives of our consumers worldwide. Our strategy is simple and is composed of four pillars: Win in Breakfast; Be a Global Snacks Powerhouse; Double our Emerging Market Engine; and Win Where the Shopper Shops. These pillars guide all that we do from the pursuit of acquisitions to the launch of new products. Underlying all these actions, however, remains our commitment to driving profitable growth. We invest in brand-building activities and innovation to increase sales and improve mix, we limit spending on overhead, and we increase profitability; it is this profitability that is then used to fund the cycle again. Our strategy and operating model are clear and they are driving focus and improved results. We are very proud of our company’s heritage, and are very excited about our potential.
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