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Brighter delivers consumer-driven dental benefits experience for the employees of self-insured companies as well as licenses its Member and Provider Engagement Platforms to large carriers to use within their existing fully-insured and ASO books of business. Brighter has created a new and more empowering approach to health insurance. It transforms patients into smarter consumers of health care by providing them with the fully-integrated online and mobile experience that they have come to expect in every other aspect of their lives - while reducing costs by using technology to leverage transparent, market-driven interactions among plan members and participating providers. Brighter was founded in 2010 by Jake Winebaum and an experienced team of executives from health insurance, enterprise software, and consumer Internet backgrounds. Venture capital firms Benchmark and Mayfield back the company. The teams` and its Board of Directors` experience spans UnitedHealth, GE, Uber, OpenTable, and the Walt Disney Company.
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