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Origami Logic was founded with a clear mission: to change the way marketers drive their business by enabling them to make better decisions faster. When Origami Logic initially opened its doors, digital marketing was evolving from an experiment to an integral part of businesses. New digital marketing tools were being introduced at a fast pace, each of them giving marketers new ways to reach their audiences. At the same time, the pressure for marketers to become more agile and data-driven was increasing, as they were drowning in a rapidly-growing sea of data. Marketers were quickly becoming “data rich” but “insight poor” because they didn`t have the tools to make key decisions effectively. Origami Logic was formed to address this problem. We`re developing game-changing solutions for marketers that are beautiful, easy to use, instantly valuable, and re-define the way they measure, analyze, and optimize their marketing efforts.