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DESTINATION DEVELOPMENT Understanding what exists in your destination is important. Knowledge of your cannabis and hemp-related assets directly informs the strategy and program architecture. I engage and educate stakeholders, assess the destination, and develop a bespoke cannabis travel strategy and program that fosters long term success. The strategy may or may not include B2C product development i.e. trail, passport, newsletter. DESTINATION MARKETING The data shows that the cannabis-motivated active leisure travel audience is a high value audience that stays longer and spends more while in a destination. Through a dedicated cannabis travel program, I work with stakeholders to facilitate a steady flow of cannabis and hemp-related content that elevates the cannabis experience story in a sophisticated and brand aligned way. I advise DMOs on B2B and B2C content and marketing strategies. HOTEL SOLUTIONS Hotels are the heart of the travel ecosystem of a destination. Hotels greatly influence the overall experience for visitors. With a focus on guest experience, room nights, and turn-key incremental revenue opportunities, I help hotels understand, prepare for, and serve the cannabis and hemp CBD-interested hotel guest. Solutions include hospitality education, frontline staff support, and revenue generating opportunities in lobby, spa, and in-room.
PSC Group, founded in 1952 and based in Baton Rouge, Louisiana, is a prominent provider of embedded logistics and industrial services for critical infrastructure sectors across North America. The company, originally known as Petroleum Service Corporation, focuses on safety, efficiency, and sustainability in its operations. It is currently backed by Aurora Capital Partners and The Jordan Company. The company offers a wide range of specialized services, including logistics and product handling, industrial operations, sustainability solutions, and workforce solutions. Their logistics services encompass rail switching, truck and marine logistics, and dock operations. PSC Group also provides tankerman services, terminal operations, and industrial cleaning for hazardous environments. Additionally, they focus on waste management, recycling, and environmental compliance, along with skilled labor provisioning for various sectors. PSC Group serves major clients in petrochemical and refining, marine transportation, and sustainability-driven enterprises. The company is recognized for its strong safety record, extensive geographic reach, and commitment to employee welfare through competitive benefits and training programs.
Net Zero Since Day Zero. The ABB FIA Formula E World Championship brings dramatic racing to the heart of some of the worlds most iconic cities providing an elite motorsport platform for the worlds leading automotive manufacturers to accelerate electric vehicle innovation. The Formula E network of teams, manufacturers, partners, broadcasters, and host cities are united by a passion for the sport and belief in its potential to accelerate sustainable human progress and create a better future for people and planet.