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Zeta Interactive is a company with a heritage of innovation and a future of leadership. Founded in 2007 by David A. Steinberg and John Sculley, former CEO of Apple Inc and Pepsi-Cola, the Company has built an unparalleled Big Data marketing platform – with 350 million + consumer records at the core – through a series of strategic acquisitions and organic business moves. The company’s set of proprietary assets and capabilities powers ‘end to end’ marketing programs for some of the world’s leading brands. With expertise encompassing all digital marketing channels – Email, Display, Social, Search and Mobile – Zeta orchestrates acquisition and engagement programs that deliver results that are scalable, repeatable and sustainable. Headquartered in New York City, Zeta employs more than 500 professionals across the Globe. The Company operates ‘Centers of Excellence’ in NYC, Silicon Valley, London and Hyderabad, India and has satellite offices in Boulder, Tampa, Washington DC, Madrid, Amsterdam and Bristol, UK.
Tinuiti is the largest independent performance marketing firm across Streaming TV and the Triopoly of Google, Facebook and Amazon, with $3 billion in digital media under management and over 1,000 employees. With expert knowledge in search, social, Amazon & marketplaces, mobile apps, CRM & email marketing and more, Tinuiti understands success requires both strategy and channel specialization. Each solution is delivered leveraging Tinuiti`s performance planning framework, GAMMA, and enabled by a proprietary suite of marketing intelligence and media activation technology – Mobius.
Sextant Marketing works with colleges and universities to offer customized, full-funnel marketing solutions. Our company was founded by a small group of higher education marketing experts who believed in the power of higher education and understood that old models for student recruitment and retention were unsustainable. The world of higher education was changing, and higher ed marketing needed to change too. Together we built a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation`s leading institutions. We employ proven recruiting best-practices and work to continually identify, test, and vet the latest tactics and technology to improve engagement and enrollments. Our partnerships with clients have led to doubling first-time freshman enrollments, increased online enrollments, engaging video campaigns, and so much more for institutions that are ready to get ahead of the curve.
Founded in 1985, A&G is a fiercely independent advertising agency with offices in the two cities where independence was born, Boston & Philadelphia.
Learfield IMG College unlocks the value of college sports for brands and fans through an omnichannel platform. Our extensive content and commerce solutions create unique opportunities for fan engagement. Our Learfield IMG College suite of services includes licensing and multimedia sponsorship management; publishing, audio, digital and social media; ticketing, ticket sales and professional concessions expertise; branding; campus-wide business and sponsorship development; and venue technology systems. Headquartered in Plano, Texas, we proudly advocate for intercollegiate athletics and the student-athlete experience. Since 2008, we have served as title sponsor for the acclaimed Learfield IMG College Directors` Cup, supporting athletic departments across all divisions.