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Analytic Partners is a global analytics firm that delivers highly-customized analysis, consulting, and software to improve sales, enhance marketing ROI, and support optimized resource allocation decisions in industry-leading companies. Through offices in Europe, Asia-Pacific, and the Americas, Analytic Partners provides world-class expertise and reach with localized analysis, delivery and client support.
Sextant Marketing works with colleges and universities to offer customized, full-funnel marketing solutions. Our company was founded by a small group of higher education marketing experts who believed in the power of higher education and understood that old models for student recruitment and retention were unsustainable. The world of higher education was changing, and higher ed marketing needed to change too. Together we built a team of full-funnel student enrollment experts with deep experience delivering coordinated new student recruitment, retention, and yield campaigns across all program and student types. Sextant Marketing is a nimble partner with a comprehensive approach made possible through our forward-thinking model and 19+ years in higher education program management working with some of the nation`s leading institutions. We employ proven recruiting best-practices and work to continually identify, test, and vet the latest tactics and technology to improve engagement and enrollments. Our partnerships with clients have led to doubling first-time freshman enrollments, increased online enrollments, engaging video campaigns, and so much more for institutions that are ready to get ahead of the curve.
The Channel Company is enabling technology partnerships across the channel eco-system. With more than 3 decades of experience as the premier provider in the channel, The Channel Company helps the IT Channel with communication, recruitment, enablement, engagement, demand generation, and intelligence.
Havas is the 5th largest global advertising, digital and communications services groups, present in more than 100 countries. Headquartered in Paris, Havas operates through its two business units, Havas Creative Group which incorporates theHavas Worldwide network(formerly Euro RSCG Worldwide) together with the Arnold Micronetwork, and the Havas Media Group which gathers the media talent within Havas: Havas Media and Arena who work alongside Havas Sports & Entertainment.
Before transforming into The Mobile Majority, we were PaeDae – a company specializing in reward-based advertising. Our concept was simple: play games, win deals. Excitement grew as we tested our hypotheses. PaeDae watched engagement rates shoot through the roof as we built and deployed interactive advertising campaigns for our clients. But over time, we could see that it was nearly impossible to scale PaeDae within the existing mobile ecosystem. The systems just didn`t work well together. As soon as our reward-based ads ran outside our SDK-based network, engagement rates plummeted – a sign that something outside our control was breaking. Large campaigns which needed precise targeting required a massive potential audience, and the broader scale of the entire mobile ecosystem. When we tried accessing those outside tools, none of them seemed to work together. PaeDae generated high engagement rates within our network, but next to nothing when we bought outside our own.