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Channel Factory is a global technology and data platform that maximizes both performance efficiency and contextual suitability, delivering contextual performance for advertisers on YouTube. Channel Factory`s technology platform, ViewIQ, analyzes all YouTube channels and videos to ensure ads run on brand suitable and contextually relevant content. Channel Factory maximizes performance for advertisers on YouTube through managed service or self-service dynamic whitelists & blacklists, easily implemented through DV360 or Google Ads. Our platform is built to meet the needs of advertisers, offering standard IAB category lists or highly customized content lists in 36+ languages. Why Contextual Suitability? In our reviews of campaigns run outside of Channel Factory, we see on average 28% of an advertiser`s campaign run against unsuitable videos, such as children`s content or against the wrong language. Leveraging historical performance data is a key differentiator for Channel Factory. We do not just `set it and forget it` when it comes to contextual suitability. We incorporate active and historical campaign data into our ViewIQ platform and constantly optimize throughout the campaign, resulting in 30% efficiency in media spend.
Volly – the mortgage and banking industries most innovative component-based platform that seamlessly integrates marketing and customer engagement strategies with robust lending technologies. Expansive technology and integrations dynamically support marketing automation` CRM` point of sale` portfolio retention` and digital & direct-mail marketing management – with best-in-industry creative marketing services. Gone are the days of enterprise-wide processes needing to be cobbled together through multiple vendor technology platforms and service providers. Volly eliminates widespread inefficiencies by seamlessly integrating marketing and customer engagement strategies with robust lending technologies to achieve an intelligent and consistent experience for each and every customer.
Arnold Worldwide is a global creative agency delivering services across all communication touch points – advertising, digital, promotions, direct, design and branded content. At Arnold we believe in creativity as a competitive business advantage. We capture this in our brand promise, “Great Work Works.” It`s our commitment to each and every client that a better idea will move their business and brand forward. We are a company of creative problem solvers. Our culture is marked by optimism, curiosity and a focus on results as we work tirelessly to help our clients succeed through a combination of strategic rigor and creative magic. Proof of our performance lines the walls of our halls. Big, gold, museum-quality frames display the business results our work has helped clients achieve. This, too, is our art. Arnold has 10 offices in nine countries, including Boston, London, Madrid, Milan, New York, Prague, São Paulo, Shanghai, Sydney and Toronto. The agency is owned by Havas, one of the world`s largest global advertising, digital and communications groups.
Headley Media generates leads for technology companies through targeted content syndication campaigns. We work in partnership with technology vendors and media agencies to deliver full-funnel and objective-based demand campaigns.
In business for over 30 years, Allied has built upon its roots in film advertising and publicity to become a global leader in entertainment, culture, and lifestyle marketing. Allied`s award-winning team of specialists, over 400 strong across 23 global offices, create campaigns that drive conversion for some of the world`s biggest brands in film, TV, sports, gaming, live entertainment, cultural institutions, hospitality, and consumer brands. Our teams provide best-in-class marketing solutions across a range of services including integrated paid, owned, and earned media, creative solutions, and strategic consulting.