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Second Nature began in 2012 as a company called FilterEasy. The mission was simple, to make replacing air filters as convenient as possible. In time, co-founders Thad Tarkington and Kevin Barry made it happen.
THE PARENT COMPANY brings together global icon and entrepreneur Shawn “JAY-Z” Carter, entertainment powerhouse ROC NATION, California`s most trusted cannabis brand and leading direct-to-consumer platform CALIVA, and leading cannabis and hemp manufacturer and house of brands LEFT COAST VENTURES, to form one of the most dynamic and exciting companies in the cannabis industry. We are on a mission to create the most impactful cannabis company in the world, by combining best-in-class operations with leading voices in popular culture and social impact.
HomeFront Brands is an organization that holds an increasing number of emerging residential and light commercial property service franchised brands. Through our network of growth partners, leading support systems, and in-house consumer acquisition and customer care services, we accelerate growth for founders and their franchisees.
We are a Dallas-‐based and privately held strategic development group, building brands in three main areas: entertainment, digital, and consumer products. Bedrock Manufacturing brings innovation, creativity, and business management skills designed to nurture our brands for global growth. Some of Bedrock`s stable of brands include Shinola, Filson, Jams and ReelFX.
After decades in the beauty industry, we didn`t think there was anything that could surprise us. Then we found Alpha Keratin 60ku™, a protein so transformative, we knew we couldn’t keep it to ourselves.