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How does a single store in Omaha, Nebraska, become one of the largest jewelry stores in the nation? By never forgetting our history. It began 150 years ago, when Louis Borsheim had a vision to help others celebrate special occasions with fine jewelry, watches and gifts. In 1947, Louis Friedman bought the business and operated it with his son Ike. While Louis and Ike Friedman kept the Borsheims name, they ushered in a new era of success for the jewelry store. Ike, a dynamic businessman, developed the business philosophy that still guides our company today: offer an extensive inventory and exceptional customer service at the most competitive prices. It was an approach that worked, leading Borsheims to outgrow our downtown facility and move to the anchor position in Regency Court mall in 1986. In 1989, renowned investor Warren Buffett purchased a majority stake of Borsheims, making it part of his famous holding company, Berkshire Hathaway. Borsheims continues to grow today under the leadership of President and CEO Karen Goracke. Our location in Omaha`s Regency district is more than 62,500 square feet and includes private viewing spaces, large watch department, gift gallery, full-service jewelry repair and design shop, and an expansive jewelry showroom that is unlike any other in the country. Mission Statement: We are privileged to share in the special moments of our customers` lives. We will treat each opportunity with the respect and importance it deserves by providing exceptional customer service. Standards of Performance: Respect • Customer Orientation • Support Initiative • Team Player • Credibility
Claires was founded in the 1960s with the merging of 2 fashion accessory retailers in Chicago, US, and by 1992 we had over 1,000 stores in the US. Fashion proves to have no borders, as our amazing growth has continued with stores in over 47 countries globally and continued growth internationally. Today, Claires has over 3,000 stores and we are the number 1 ear piercer in the world, piercing on average 3 million ears a year – fulfilling our mission to be the preferred global destination for fun fashion accessories. So take a moment to find out more about us. We are confident that you ll understand why we truly love what we do at Claires. We believe Claires represents a Girls Best Friend and a favorite shopping destination for teens, tweens, and kids. Claires target customer is a girl between 3-18 years old with a particular focus on a core demographic of girls between 10-14 years old. According to our estimates, we have over 95% brand awareness within this target demographic in our largest markets. Claires now has a presence in 47 countries through the 2,720 company operated Claires stores in North America, Europe and China, and 414 franchised stores in numerous other international geographies. Our Icing brand targets a young woman in the 18-35 year age group with a focus on our core 21-25 year olds who have recently entered the workforce. This customer is independent, fashion-conscious, and has enhanced spending ability. We believe that expansion of our Icing store base both in existing and new markets over time presents a significant opportunity to leverage our core merchandising, sourcing and marketing expertise to cater to a wider demographic.
Founded in 1946 by Bill and Roberta Zimmer, REEDS is a true American success story, having grown from one hometown store to a full-service multi-channel jewelry retailer, with retail stores in 13 states, and a leading e-commerce website, REEDS.com. Still a proud family-run business, REEDS strives to make every customer "feel like family", with personalized service, attention to detail, and lasting quality and style.
Signet Jewelers is the largest specialty retail jeweler in the US and UK, with leading positions in both markets. In the US the company operates the national Kay and Jared brands along with a further 10 regional brands. In the UK, the company operates the H.Samuel and Ernest Jones brands, and Leslie Davis.
Spencer`s, a unique retail brand, has been focused on delivering humor and enjoyment to lives for 60+ years. Founded as a mail-order catalog in 1947, Spencer`s sold a vast assortment of innovative, novel merchandise (no one needed, but everyone wanted) that added excitement and laughter to its customers` lifestyles. Soon after its launch, Spencer`s became a leader in the mail-order industry and expanded into the retail arena in 1963 with its first store location in the Cherry Hill Mall in Cherry Hill, New Jersey, where we continue to have a presence today.